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330-308-3300

Mr. Magazine: Why Humanity Needs Magazines

17 August 201517 August 2015|Uncategorized

Why do we still need magazines in this day and age of unfettered access to unlimited content? Mr. Magazine asks – and sagely answers – that question in his post on the dark side of social media. Spend any time...

When News Was More Than a Sentence or Two

06 June 201506 June 2015|Uncategorized

“I’ve spent the past few weeks with a town crier attached to my wrist,” writes Joshua Benton in Nieman Reports, describing his recent experience wearing an Apple watch. He tells of the constant “thumps and buzzes” that seek to grab...

SkyMall Taking Flight Again?

01 June 201501 June 2015|Uncategorized

The skies of North America seemed a little less friendly when SkyMall announced its bankruptcy earlier this year. Now, six months later, an East Coast firm has scooped up the company’s assets for $1.9 million at auction. According to Myles...

7 Stone Cold Truths about Magazine Ads

18 May 201518 May 2015|Uncategorized

Dennis Kelly is a rabid advocate of testing. “Earlier in my career, I may have jumped at that to say you MUST use, blah blah blah blah, or else the campaign won’t be effective,” Kelly writes in Masthead Online. “The...

Print Magazine Celebrates 75 Years of Creative History

02 April 201502 April 2015|Magazine, Print, Uncategorized

[responsive][/responsive]Print magazine knows how to celebrate a milestone. They recently released their 75th anniversary issue and it’s a visual and editorial testament to the power of creative content and great design. “In this historic issue of Print magazine, celebrate Print’s...

Digital Magazines: The Sad State of Affairs

20 October 201420 October 2014|Uncategorized

Remember a few years back when the launch of the iPad sent print magazine publishers into paroxysms? While fearing for the solvency of their print magazines, they wildly jumped on the digital publishing cruise ship, damn the torpedoes, full speed...

Don’t Be Lame: 9 Reasons Your Ads Don’t Attract College Students

21 August 201421 August 2014|Uncategorized

[responsive][/responsive]They are an easily distracted and emotionally driven bunch, and marketers are trying everything to reach them. For businesses that want to attract and hold the attention of college students, it’s not enough just to be on social media or...

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