“I’ve spent the past few weeks with a town crier attached to my wrist,” writes Joshua Benton in Nieman Reports, describing his recent experience wearing an Apple watch. He tells... read more →
The skies of North America seemed a little less friendly when SkyMall announced its bankruptcy earlier this year. Now, six months later, an East Coast firm has scooped up the... read more →
Dennis Kelly is a rabid advocate of testing. “Earlier in my career, I may have jumped at that to say you MUST use, blah blah blah blah, or else the... read more →
[responsive][/responsive]Print magazine knows how to celebrate a milestone. They recently released their 75th anniversary issue and it’s a visual and editorial testament to the power of creative content and great... read more →
Remember a few years back when the launch of the iPad sent print magazine publishers into paroxysms? While fearing for the solvency of their print magazines, they wildly jumped on... read more →
[responsive][/responsive]They are an easily distracted and emotionally driven bunch, and marketers are trying everything to reach them. For businesses that want to attract and hold the attention of college students,... read more →
Are mobile ads working? Eh, not so much, according to the marketing and digital experts who are placing them. Adding to the lack of stellar performance is the growing disparity... read more →
It was a good year for the B2B media market, according to some sources. The Association of Business Information & Media Companies (ABM) recently released their 2013 report, and it... read more →
File this one under “We are not surprised” -- a recent survey of magazine reading habits found that consumers engage with print magazines longer than with digital counterparts. The study,... read more →
PHILADELPHIA—July 19, 2013—The 29th induction class has been announced for the Printing Impressions/RIT Printing Industry Hall of Fame. Dave Pilcher Sr., owner and president of Freeport Press, is one of the honored... read more →