7 Rock Solid Reasons to Advertise in Magazines
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Advertising in print magazines in still one of the most effective ways to build your brand. Period. It’s the dawn of the post-ad digital world. As marketers come to understand that digital advertising is not the miracle cure is was...
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WSJ Sees the Future…in Print
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The Wall Street Journal may have just silenced print’s remaining critics with this one announcement. This has us jazzed. “The Wall Street Journal is launching a new annual magazine dubbed ‘The Future of Everything,’ which is set to launch next week,”...
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New in the Newsstand this November
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Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....
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The Slow Marketing Movement Gains Respect
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What’s at the intersection of marketing and mindfulness? Respect for your audience.  In the wee hours of this year, we urged marketers not to sacrifice quality on the altar of expediency. We talked about the slow marketing movement being advocated...
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It’s Only Real if You Can Throw it Across the Room
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A magazine is about much more than content…it’s the entire reading experience. “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room,” says Samir “Mr. Magazine” Husni, quoted...
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Postal Jobs to Remain Stable in 2016
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No big cuts in work force, but plenty of operating losses predicted at the USPS for the coming year. “Don't look for any major downsizing from the U.S. Postal Service during the coming year: A new report indicates the postal...
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Facebook Engagement Plunges for Publishers
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It’s the “we told you so” moment we were afraid of. Referrals and engagement on brand sites sink dramatically with iOS roll out. “We’re not trying to go, like, suck in and devour everything.” Those were the words of Facebook’s...
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Apple News Leaves a Bad Taste for Publishers
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Since the launch of iOS 9, publishers have been less than thrilled with Apple’s news publishing platform. “Underwhelming.” That’s the word used off the record to describe one publisher’s experience with the latest iteration of Apple’s news feed, according to...
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Porter to recognize 100 Incredible Women
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The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Jewish News and Culture Site Launches Print Title
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The bi-monthly Tablet magazine will provide a mix of content not available on their digital platform. Popular and award-winning Jewish news and culture site Tabletmag.com is poised to launch their first ever print magazine, according to D. B. Hebbard in...
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