WSJ Sees the Future…in Print

wsj-futureofeverything-cvrThe Wall Street Journal may have just silenced print’s remaining critics with this one announcement.

This has us jazzed.

“The Wall Street Journal is launching a new annual magazine dubbed ‘The Future of Everything,’ which is set to launch next week,” writes Alexandra Steigrad in WWD.

And by magazine we mean print.

“The glossy will be a supplement to the Journal’s Dec. 11 edition, and although the company is calling it a ‘stand-alone,’ Trevor Fellows, head of global media sales, said he already has designs to make it a recurring print product, as well as plans to launch international editions,” Steigrad continues.

Why is this a big deal? Because print has been chosen as the medium on which to write about the future of everything. With this one announcement the WSJ may have just silenced print’s remaining doomsayers.

“I think that you’re seeing that the notion that print is destined to fail is becoming irrelevant,” said Fellows. “There’s still a significant number of people who want to engage with print.”

We expect that to be the case far into the future, and clearly so does the WSJ.