330-308-3300
Contact Us
10 Tough Questions Magazine Publishers Need to Ask
16 November 2015|Digital, Magazine, Print
Most publishers today have neglected their print titles; is it time for a tune-up? Is your circulation model profitable? How is your target market changing? Do your ad reps know how to sell print in this market? These are just...
continue reading
How Pantone Became a Pop Culture Icon
13 November 2015|design
It’s the universal lingua franca of color. Here’s how it got there. “Unless you work in design, chances are your first encounter with the mythic New Jersey-based color standards company was via a color-coded mug, iPhone case or in a...
continue reading
How One Millennial Really Feels About Direct Mail
12 November 2015|Advertising, Print
Raised on electronic devices, digital natives show a surprising affinity for “real” mail. Unlike digital ads (she calls them intrusive and annoying), direct mail is personal but not “in a creepy way,” says Jordan Alfonso, a well-connected Millennial writing in...
continue reading
Handling Prepress Like a Boss – Inside the INSITE 7 Upgrade
11 November 2015|design
The HTML5-based customer interface makes prepress easier, faster and more intuitive. And that means a better printed product. Freeport Press customers are getting a look at the newly upgraded KODAK INSITE System 7 prepress portal, and so far they like...
continue reading
October Brings Good Harvest of New Magazine Titles
11 November 2015|Magazine, Print
Mr. Magazine and his Launch Monitor see the beauty in October’s crop of new magazines. “October is the month when children get excited about Halloween, parents get to indulge in leftover candy and new magazines are abundant. Whether preparing for...
continue reading
He’s Dead, Jim. Or Is He?
11 November 2015|Advertising, Magazine
An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...
continue reading
The Week Launches New Mag for Younger Readers
10 November 2015|Magazine, Print
New print magazine aims to help children “make sense of the world.” Can a magazine really change the way a child sees the world? If you’re the head of The Week, you sure think so. “We started by thinking about...
continue reading
Amazon the Disruptor Goes Brick and Mortar
10 November 2015|Print
Even the king of digital commerce knows that real books and real bookstores have huge appeal. For a book lover, this is major news. Amazon – that king of commerce disruption that many claimed caused the demise of the brick...
continue reading
Sometimes Monkeys — and Magazines — Just Die
09 November 2015|Magazine, Print
“Let’s accept that magazines will close, that no magazine has a right to exist and that the loss of some will be offset by the creation of others.” Stuff happens. In life and in the publishing business. Rob Alderson writing...
continue reading
Three Magazines that are Making it Happen
09 November 2015|Magazine, Print
Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...
continue reading