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Is Flat Design Here to Stay?
06 November 2015|design
For designers, a flat design concept is incredibly easy to get terribly wrong. Flat design hit the scene just a couple of years ago, and was immediately taken up as the latest trend in web design and a solution to...
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Will the Buy Button Help Digital Magazines?
06 November 2015|Digital, Magazine
Looking to add value for advertisers, one digital publishing platform is hoping to  push the “buy now” button. Digital magazines sales have been plagued with a lack of consumer enthusiasm. The predicted digital magazine revolution has failed to materialize, and...
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Once Again, Paper Rules the School
05 November 2015|Uncategorized
“Paper is the natural habitat of important ideas.” The results are in from the 2015 Paper and Packaging Board survey. Designed to quantify how parents, teachers and students value paper both inside and outside of the classroom, the study shows...
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The Hottest Magazine Launch of 2015 Is…
05 November 2015|Magazine, Print
Mr. Magazine announces his yearly Top 30 new magazine titles, with a solid mix of big brands and new publishers. “New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over...
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Happy 7th, Dead Tree Edition!
04 November 2015|Print
Somewhere along the way, dead tree editions forgot to die. Back in 2003, the term “dead tree edition” was a derogatory term used by the digital snobs for the print and paper version of periodicals. According to D. Eadward Tree...
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Shouting into the Wind
04 November 2015|Advertising, Digital, Magazine
Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...
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Storytelling as Brand Building: Barneys New York Nails It
03 November 2015|Magazine, Print
“Our customers engage with our editorial content to understand the decisions we make as a brand.”Forget the corporate press release. Brands these days are telling their stories directly to their audience in ways that resonate deeply.Earlier this year we reported...
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On Twinkle Lights and the Magic of Print
03 November 2015|Print
What college admissions counselors know about the way print can engage new students. When college recruiters and admissions officers visit local high schools, they come armed with one thing, according to Sandy Hubbard in Print Media Center. “Print is their...
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Secrets of Top Editors…Revealed
02 November 2015|Magazine
From killing your sacred cows to posturizing your cover… here’s some solid advice from top magazine editors on how to keep your title fresh and vital. How do you keep your brand interesting and fresh, and keep your readers’ focus...
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Have Publishers Dropped the Ball with Print?
02 November 2015|Magazine, Newsstand, Print
Eight years of major changes in the industry have taught us that print readership must remain a priority if publishers want to prosper. “The events of recent years have made it far more difficult for publishers to properly balance the...
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