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Direct Mail Called “The Most Direct Pipeline” to Consumers
24 November 2015|Catalog, Print
Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...
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Publishers are Realizing that Vacuums Suck
23 November 2015|Magazine, Print
As print and digital newsstands continue to disappoint, publishers are bypassing the traditional newsstand system more and more. In his usual succinct style, D. Eadward Tree sums up why publishers are taking the newsstand mess into their own hands. “Nature...
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Why Print Refused to Die
23 November 2015|Digital, Print
The answer is surprising simply. People want it. “Just a few years ago, it looked as if digital publishing would push print aside. But print refused to die. Why?” asks publishing consultant Jim Elliott in a sponsored post in Folio:....
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USPS Lost 5 Billion This Year
19 November 2015|USPS
The numbers are mind-numbing as the postal service logs its ninth year in the red. Even with increased revenue, the USPS has managed to lose more than $5 billion this fiscal year. “Operating revenue grew $1.1 billion to $68.9 billion,...
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When Innovators Innovate, Print Happens
19 November 2015|Magazine, Print
Why are these corporate innovation experts looking at print as their next way to innovate? Because they listened to their audience. Innovation Leader launched about two years ago as a digital-only publication, with the mission to highlight “how big companies...
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Why Resurgent is Print’s New Buzz Word
19 November 2015|Digital, Print
Everything old is new again as the bloom drops off the digital rose. It’s a word that’s been popping up quite a bit lately when people talk about print magazines. The word is “resurgence,” and it’s a great way to...
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The Dawn of the Post-Ad Digital World
18 November 2015|Advertising, Digital
Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is here. You can blame it on the advertisers, the blocking developers, or an ethically challenged viewing audience all you wish, but if you make money...
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The Welcome Resurgence in Custom Publishing
17 November 2015|Magazine, Print
The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows the dark side of print publishing. “Back during the dark times, a.k.a. 2009 and 2010, when the economic tsunami seemed to wipe any trace of...
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More Optimism in the City & Regional Magazine Niche
17 November 2015|Magazine
They’ve been one of the strongest sectors in recent years, and the local publishing resurgence continues. John Palumbo isn’t the only one who thinks things are looking sunny for city and regional publishers. The owner of Rhode Island Monthly Communications...
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Metrics for the Sake of Metrics: A Misguided Approach
16 November 2015|Magazine, Print
Marketers have been overly infatuated with the measurability of digital media. That’s changing. “I suppose I’ve always been bullish on print because I’ve long felt that marketers are overly infatuated by the measurability of digital media,” writes Denis Wilson in...
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