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What Brands Need to Know as Content Goes Mainstream
24 December 2015|content, Marketing
Most brands will crash and burn at marketing with content because they don’t get their story right; get smarter now. Seems everyone’s posting this month about their predictions for 2016. And with so much going on in the industry –...
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Publishers Take on the Digital Ad Nightmare
22 December 2015|Advertising, Digital
The digital ad disruption of 2015 makes us hopeful for improvements in 2016; it looks like some publishers are coming back to their senses. Quality over quantity: If the digital ad disruption of the past several months has taught publishers...
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2016 Postal Promos at a Glance
22 December 2015|USPS
Looking to save on postage in the coming year? Take these programs into account while you’re planning next year’s DM projects. Many thanks to Erv Drewek of Graphic Communications for putting together a nice set of links to the 2016...
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Two Reasons Why Print Works Better For Brands Now
21 December 2015|Magazine, Print
The rise of the Internet and the changing nature of mass media have made it easy and inexpensive to produce content and connect with your audience. Two major trends came into play this year to reestablish print as a smart...
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Stop Cataloging Like It’s 1999
21 December 2015|Catalog, Print
If you’re still sending catalogs like you did 10 or 15 years ago, you’re probably doing it wrong. Earlier this year Penney’s reintroduced their print catalog and sales went up. They weren’t alone; retailers last year sent almost 12 billion...
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15 Most-Read Stories of 2015
18 December 2015|articles
Many publishing organizations are calling 2015 "a pivotal year in the magazine media world." We saw Facebook, Twitter and Apple develop content platforms, publishers stress about ad blocking and native advertising, the resurrence of print and more. Here are the 15 most-read...
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How Fonts Used to Advertise
18 December 2015|design
A fascinating look at how typefaces were marketed before the digital age. “Before there was Typekit, before there was Fonts.com, DaFont or Google Fonts, designers had to share their typefaces the old-fashioned way—via print advertisements,” writes Callie Budrick in PrintMag....
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A Year of Gorgeous Books on Design
18 December 2015|design, Print
A look at the best design books from 2015, chosen by the team at Print magazine. What’s December for if not year-end best-of lists? This one’s perfect reading for the design fans out there…and awesome gift ideas if you’ve got...
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Can Native Ads Survive the Blockade?
17 December 2015|Advertising, Digital, publishing
As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...
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Print: The New “New” Media
16 December 2015|Magazine, Print
“A perspective-altering piece is worth more for 10,000 in print than as a brief distraction for 100,000 online.” “Print is beautiful. It can’t notify you when a work email arrives, can’t be tweeted mid-sentence, and won’t die without a charger....
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