freeportpressd, Author at Freeport Press

05 January 201605 January 2016|Print

It can be hugely powerful…as long as you avoid direct mail’s pitfalls. How do you use it? When executed properly, direct mail offers a fantastic return on your investment. The problem, according to Summer Gould in Target Marketing, is that...

What Publishers Need to Know About Ad Sales and Content in 2016

04 January 201604 January 2016|Advertising, Magazine, Marketing

Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...

John McWade on Why He Still Loves Paper

04 January 201604 January 2016|Paper, Print

“The reason I read a paper magazine or book is for the time it gives me — for the space to think, reflect, pause, return, re-read, and so on until what’s on the page has morphed from an idea to...

Pantone’s Color of the Year Is…

30 December 201530 December 2015|design

Pantone’s annual color has been announced…and there’s a wrinkle this year. Pink and blue. To the uninitiated, that’s the reaction to Pantone’s annual color of the year choice. To the design set, they are better known as Rose Quartz 13-1520...

Is the FTC About Smack Down Native Ads?

30 December 201530 December 2015|Advertising, Digital

In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...

Where Did the Money Come From this Year?

29 December 201529 December 2015|Magazine

Where are magazine media brands growing? Folio: presents a recap from industry execs on where they saw green this year. Folio: had a question for magazine media industry leaders at the end of 2015: “What’s your most successful/high-growth revenue stream...

A Fascinating (and Slightly Terrifying) Look at Electronic Waste

29 December 201529 December 2015|Digital

E-waste is generated at a rate of about 112 pounds per person each year; what can be done? Paper recycling has been around for decades, and the paper industry has taken huge strides toward sustainability and environmental awareness. So what...

Against All Odds: Print Books Making a Comeback

28 December 201528 December 2015|Print

Sales of physical books in the U.S. edge up over 2014 levels. “For the last half decade, ever since digital books and e-readers first came on the scene, news headlines have been at war,” writes Amy X. Wang in Quartz....

What’s Really Going on with Magazines?

28 December 201528 December 2015|Magazine, Print

“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...

Differences Matter: the Imprint Paper Makes On Our Lives

24 December 201524 December 2015|Paper, Print

Electrons are efficient, but paper is elemental. This is why we love print. “A toolbox has room for a hammer as well as a Dewalt drill.” Those words from Barbara Goldman in Two Sides help us understand why paper and...

Prev 1 2 … 170 171 172 173 174 … 238 239 Next