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The Ultimate Direct Mail Deck
25 September 2018|USPS
We talk about the stats all the time – like how direct mail is a proven top influencer among affluents…. …or how effective direct mail is in B2B sales, and how it enjoys the highest ROI among channels. The facts...
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What I Noticed in that Mr. Magazine Interview with Good Company Founder Grace Bonney
24 September 2018|Magazine, Print
In Grace Bonney’s eyes, the design world has a diversity problem.“I think that so often the design world in particular has a very particular audience that tends to be wealthy, it tends to be white, it tends to be someone...
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Print vs. Digital Magazines: What Readers Prefer
21 September 2018|Digital, Print
Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...
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Here’s to Old Friends … This DM’s for You
20 September 2018|Advertising, Print
As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...
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B2B Media and the Direct Line to Senior Execs
18 September 2018|Magazine, Print
B2B marketers, take note: A new study out of Canada proves that business media magazines are a direct channel to reaching decision makers.  “The study shows that business media magazines are read by senior people in the industries which they...
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Publishers Clap Back at TNG’s Newsstand Bailout Request
18 September 2018|Magazine, Newsstand, Print
When magazine wholesaler TNG asked major publishers to pony up to rescue their newsstand distribution, the overriding response was “get lost.” To some, it might seem counterintuitive – magazine publishers have relied on the newsstand for decades, and if TNG...
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The One Thing Costco Won’t Do To Save Costs
17 September 2018|Magazine, Print
When costs – especially postage expenses – began to rise for Costco and its Costco Connection magazine, the team naturally searched for ways to save expenses. But there was one action that was off the table, according to Michael Winkleman...
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Husni Riffs on the Global Rise of New Magazines
13 September 2018|Magazine, Print
Earlier this week we shared an interview with magCulture’s Jeremy Leslie; he was talking to Stack’s Steve Watson about the state of the magazine industry today, and had this to say: “Always in the back of my mind I think...
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Two Print Magazines, Two Happy Audiences
11 September 2018|Digital, Magazine, Print
New Internationalist magazine has a lovely kind of problem. “A survey of New Internationalist readers revealed that many do not have time to get through an entire issue in one month, leaving the magazines piling up in one corner in...
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The magCulture View of Modern Magazine Publishing
10 September 2018|Magazine, Print
Jeremy Leslie has pretty strong feelings about the print magazine industry – and he’s not shy about sharing them.  The founder of the magCulture media brand recently stopped into the Stack offices in London to speak wtih Stack's Steve Watson...
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