print Archives - Page 120 of 121

29 July 201429 July 2014|Apps, Print

One major U.S. retailer is taking the next step in digital e-commerce, with the launch of Target's new image recognition shopping app that allows customers to purchase products after scanning them in print. According to CRB Online, “The [In-a-Snap] app...

Shut Off the Noise with Print

28 July 201426 August 2021|content, Print

There are countless distractions on every digital screen. Even as I write this post, I've stopped to check email, gotten a text message about a thunderstorm heading my way, and waited out two video ads to get to the story...

A Digital Casualty at the New York Times

28 July 201428 July 2014|Digital, Marketing, Print

“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...

For Domino Magazine, Less Means More

22 July 201422 July 2014|Magazine, Print

Following the publishing trends of higher quality and lower circulation, Domino magazine seems to be making a solid comeback since re-launching last fall. The magazine, which originally debuted as a mass-market monthly but shuttered during the recession, is now a quarterly...

Why Print Matters to Digital-Only Publishers

19 July 201419 July 2014|Digital, Print, publishing

Most of us might assume that digital-only publishers have little to no stake in the success or failure of printed titles. We might expect them to be blissfully unaffected by physical distribution issues at the newsstand, rising postal rates and...

Leverage Print Technology to Boost Ad Sales

14 July 201426 August 2021|Magazine, Marketing, Print

When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...

4 Tips for New Grads in the Print Industry

10 July 201410 July 2014|Print

Entering any new field as a recent grad is often fraught with fear. Do I know what I need to know? How well am I prepared? Add to that the recent upheavals in the print industry, and a career in...

Print: From Disruption to Experimentation and Beyond

08 July 201426 August 2021|Apps, content, Digital, Mobile, Print

CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...

Good Gains in Niche Market Magazines in Q1 2014

04 July 201404 July 2014|Magazine, Print

So far so good this year, especially for niche market magazines, according to new ad spend figures compiled by Kantar Media. “The first quarter of 2014 saw good gains in overall ad spending, according to a just released report from...

Print Remains the Anchor for Enthusiast Market

25 June 201425 June 2014|Magazine, Print

The publisher of lifestyle enthusiast titles like Yoga Journal, Backpacker and Sail and Climbing says that maintaining their strong print platform is key for growth in other areas like digital and events. Skip Zimbalist, CEO of Active Interest Media, was...

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