print Archives - Page 119 of 121

05 September 201405 September 2014|Print

[responsive][/responsive]When Edison’s light bulb hit the market, candle makers were worried. “They needn’t have been,” says Alex Marks in Marketing Magazine. “Fast-forward 130 years and candlemaking is a global business worth more than $5bn. Candles have, in many respects, become...

The New Marketing Must? Catalogs!

04 September 201404 September 2014|Catalog, Print

[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...

Digital Schmigital – Print Still Has the Firepower

02 September 201402 September 2014|Print

[responsive][/responsive] Digital everything. One look at the publishing world today and it seems that the medium has truly migrated from a periodic approach to a constant cycle, much the way the evening news has given way to the 24-hour news...

Tales of the City to Launch Online and In Print

25 August 201425 August 2014|content, Print, Website

[responsive][/responsive]How does one compete in the high stakes world of fashion retailing? If you are Warehouse, you do it with a three-year commitment to content, both digital and print, according to Jennifer Faull in The Drum. “Warehouse has launched an...

The Printed Catalog: A Consumer’s Turning Point

21 August 201421 August 2014|Catalog, Print

Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...

Harper’s Stands Firm for Paywalls and Print

18 August 201418 August 2014|Print

There is one venerable title in the publishing world that is consciously not dabbling in a business model based in anything but print. John R. MacArthur, publishers of Harper’s Magazine, insists that print is the only lasting foundation on which literary journalism...

Why Regional Publishing Is Thriving Down East

13 August 201426 August 2021|Magazine, Print

As we noted last month, regional interest magazines are hot these days. In fact, of the 93 new titles launches so far this year, regional titles were the top category, according to Erik Sass in Media News Daily. And it’s...

Is Print Really Killing Publishers?

12 August 201412 August 2014|Print, publishing

If you read this blog regularly, you know we are big fans (usually) of Dead Tree Edition. The author consistently gives an insider’s perspective on the publishing industry that tends to cut through the clutter with an acerbic and insightful...

This Revolution Will Not Be Tabletized

11 August 201411 August 2014|Digital, Magazine, Print

The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....

New Microsoft Ad Offers Wi-Fi Anywhere

31 July 201431 July 2014|Advertising, Digital

They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...

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