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Digital Degrades: Why Libraries Will Never Abandon Print
30 October 2014|Print
[responsive][/responsive]Kansas City Journal business reporter Brianne Pfannenstiel is a self-described product of the digital age. “I've been conditioned to believe that anything worth saving is worth saving to an external hard drive,” Pfannenstiel writes in her article “Paperless patents?” She...
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The eBook Myth and the College Student
29 October 2014|Print
[responsive][/responsive]You might think that college students would adore e-books as a replacement for their big, bulky and weighty textbooks. You might also think that the cost-savings alone would drive more students to the digital versions of those texts. On both...
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Print Magazines Preferred Over Digital By Content Marketers
28 October 2014|Magazine, Print
[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and well. There—I said it.” Lyons is not, as you might expect, a print industry insider or publishing professional. In fact, Lyons works for a digital...
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The Pros and Cons of Package Free Markets
27 October 2014|Print
[responsive][/responsive] A new supermarket called Original Unverpackt (tr: Originally Unpacked) recently opened in Berlin after raising more than 100,000 euros via crowd funding. The concept is based on selling foods without packages – consumers bring their own containers and buy...
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Christie’s Catalog Gets a Stunning Modern Update
22 October 2014|design, Magazine, Print
Christie’s archives go back more than 300 years, and their new magazine design team dug into the time capsule to get inspiration for their new look. The makeover is the brainchild of David Mckendrick, formerly of Esquire, and Wallpaper’s Lee...
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The More Things Change…Print Stays The Course
21 October 2014|Magazine, Print
[responsive][/responsive]Folio’s recent survey of consumer publishing executives uncovered some pretty interesting truths. First among them: The mantra that digital will soon be eating print’s lunch is more than a bit overstated. “That digital-is-catching-up-to-print narrative is overblown though, or at least...
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Life in the Balance Between Print and Web
13 October 2014|Magazine, Print, Website
[responsive][/responsive]Elliot Jay Stocks lives and works in the balance between print and web. And a recent interview with Stocks in MagCulture Blog notes that it’s this in-between space that keeps things interesting, and evolving.Stocks is the creative director for Adobe...
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Print Media is Critical for Retailers, Says Nielsen
13 October 2014|Advertising, Business, Print
[responsive][/responsive]As consumers engage with brands via more digital touchpoints than ever, print still remains a critical part of retailers overall marketing strategy. In fact, it’s so important that 7 out of 10 retailers call their print materials and ads “critical,”...
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Nearly 3 in 4 Young People Prefer Print
09 October 2014|Print
[responsive][/responsive]If recent research is any indication, young people are far more interested and invested in print books than in their digital counterparts. In fact, “the 16-24 generation is still firmly in favor of print books, new research shows, with 73%...
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Print Is Weapon of Choice for Brand Ninjas
09 October 2014|Marketing, Print
[responsive][/responsive] It’s time for the annual UK Autumn Seminar, sponsored by advocates of the print and stationery industry. So it comes as no surprise that the theme this year centers on print as the “weapon of choice” for ultimate brand...
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