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I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year

05 January 202126 August 2021|Magazine, Print

While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...

2020 Saw 60 New Magazine Launches, Pandemic and All

05 January 202105 January 2021|Magazine, Print

Samir “Mr. Magazine” Husni It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before,...

New Hearst Magazines Pres Wants to Make One Thing Perfectly Clear

29 December 202026 August 2021|Magazine, Print

It’s official. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President. And she wants to make one thing perfectly clear: Print remains the backbone of their organization. “For several years,” Debi Chirichella told Samir...

It’s Time to Take Back Control of Our Online Lives

28 December 202028 December 2020|Digital, Print

Around this time last year, we learned the majority of consumers surveyed felt the time they spent on electronic devices could be damaging their health. That was well before 2020 forced so many of us to spend even more time...

“We Look at the Good and the Bad” as 2020 Draws to a Close

23 December 202026 August 2021|Digital, Magazine, Print

“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one Reader’s Digest, one Taste of Home, one Family Handyman; the...

IKEA Catalog Closure is Going to Break a Lot of Hearts … and that Matters

22 December 202022 December 2020|Catalog, Print

Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks...

The Power of Print Ads in a Digital World

21 December 202013 October 2021|Print

Even before work became WFH and social interaction turned completely digital, people have longed for tangible elements in our hyper-online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean...

Science … and 2020 … Prove Print is Essential to Education

17 December 202017 December 2020|Print

A new scientific report is in, affirming what most teachers can probably already tell you: Print is vital for effective education. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory has been...

Print Led vs Digital Based & Why It Matters

15 December 202021 July 2021|Digital, Print

It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a...

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

15 December 202015 December 2020|Advertising, Digital, Print

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...

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