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Amazon Tripped Over their Boxes with their 2020 Toy Catalog

14 December 202010 November 2021|Catalog, Marketing, Print

It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no...

After 70 Years, IKEA Says it’s Nixing their Catalog. What?

10 December 202010 December 2020|Catalog, Print

Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of...

It’s Real Simple … This Magazine is Like Vitamin C for the Soul

08 December 202026 August 2021|Magazine, Print

It seems it was made for these times. While Real Simple launched 20 years ago and became an instant hit, its aesthetic is finding new relevance in a digitally saturated world. “I think everybody wants to and needs to simplify...

Ad Revenue and Audience Both Rising at Iconic Meredith Title

07 December 202026 August 2021|Magazine, Print

It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...

Too Much of a Good Thing At Hearst UK

07 December 202007 December 2020|Magazine, Print

When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...

The Dangers of Anonymous Content

30 November 202021 July 2021|Magazine, Print

Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...

Holiday Catalogs Making a Joyful Comeback

30 November 202026 August 2021|Catalog, Print

“Joy delivered.” That’s the tagline for this year’s shoppable Amazon Wish Book, a beautiful hybrid of traditional direct mail and digital purchase path. According to Amazon’s peek inside their 2020 holiday catalog, the Wish Book has been sent to millions...

It’s a Fact … Fact is Back in Print

24 November 202024 November 2020|Magazine, Print

Retired from print since 2008, electronic music title Fact is now back in print, notes this piece in AnOther. “The relaunched print magazine marks an editorial move towards the intersection of audio and visual art forms,” explained editor Sean Bidder...

There are Plenty of Reasons for Publishers to Be Grateful

23 November 202023 November 2020|Digital, Print, Publisher, publishing

It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also tainted much this year. Still, I believe there is potential...

Rising ROI for Catalog Mailers Means Happier Holidays

19 November 202026 August 2021|Catalog, Print

Could the creepiness of hyper-personalized digital advertising be behind the rise in effectiveness of direct mail? Or maybe it’s the longing for something tangible that makes us read, and respond to, our print mail? Either way, it’s clear that mail...

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