This Brand’s Readers are All In on the Joke
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There has been a lot of news the last few years around reader-funded magazines and publicly driven news, as ad-funded journalism continues to take its lumps. Let’s add The Nib for the win in that regard. Speaking with Stack founder...
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The Complete US Patents of Nikola Tesla in an Electrifying New Book
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The folks at Kronecker Wallis (their mantra is “We do not know how to, nor do we want to, create a monotonous and characterless product”) are putting together a book containing all of Nikola Tesla’s US patents. And it looks...
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Urban Hiking Magazine Set to Launch in Australia
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Australians have long been known for their outdoorsy lifestyle and desire to roam. So this year’s COVID-19 restrictions have been especially hard to take (while they have been highly successful compared to many other countries in containing the virus). Now...
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Rethinking Catalogs — and Your Customers — in a Post-COVID World
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With mail volume down overall, marketers are reporting less competition and higher response rates with their direct mail and catalog campaigns. As more people stay (and shop) at home, each direct mail piece is being seen by more people in...
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The Passion and Purpose of Magazines
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Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...
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What is Quibi?
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Have you heard of Quibi?The new streaming service spent $63 million on advertising in six months. They raised $1.75 billion (yes with a "b") at the startup. So I would guess you might have seen something. They also just went...
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Long Term Benefits for the “Real” Category
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Many business categories have been changed forever by COVID-19. Some have been accelerated into the future; e-commerce, streaming and video games ... all things that can be done from home. But the future is omnichannel and it's the best way...
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Using Print Aesthetics to Rev Up Digital Engagement … the Retromotive Story
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Classic cars, people and their stories … that’s the editorial mandate of Retromotive magazine, produced and designed by photographer Nathan Duff. The reader-supported title was recently named a finalist in the prestigious Mumbrella awards, thanks to its elegant and uncluttered...
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Outdoor Joins with TV Series to Launch New Print Magazine
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With travelers staying closer to home and all of us seeking some more “unplugged” time, this is welcome news. According to Lyndsie Clark in Niche Publishers, Outdoor Magazine is collaborating with the indie travel TV series Places We Go to...
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Hearst’s Chicken Nugget Math is Paying Off in $$
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In our current climate of lockdowns, shutdowns and scaling back, this news from Hearst Magazine gives us plenty of reasons to smile. According to Dana Neuts in Subscription Insider, the magazine publisher recently announced a multi-million dollar investment in the...
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