It’s time for the annual UK Autumn Seminar, sponsored by advocates of the print and stationery industry. So it comes as no surprise that the theme this year centers on print as the “weapon of choice” for ultimate brand impact.
What is surprising is the list of speakers, many of whom come from outside the traditional print industry and never-the-less strongly advocate print as a powerful branding tool.
Speakers include brand execs from Red Bull, M&S and Kantar Media, notes an article in AdComms.uk, which goes on to say the panelists will “share their first hand experiences of how the unique and powerful attributes of print holds a relevant and vital role in multi-media brand-building campaigns.”
“The seminar will also focus on innovation, with Peter Lancaster MD of Documobi sharing his expertise on how to integrate print into our digital and mobile world, as well as Nicole Yershon, Director of Innovations, at Ogilvy Labs, and Futureologist Richard Wilson, an accomplished author and consultant, providing their insights into what the future may hold for our industry,” the article continues.
“It’s evident from the many reports and surveys undertaken recently by various industry organisations that despite the onslaught of digital communication, print still has a strong and vital role to play when it comes to delivering effective multi-media campaigns,” says Martyn Eustace, Director of event sponsors Two Sides and Print Power UK.
“Our line-up of expert speakers, from both the marketing and graphic arts communities, have some incredible stories to tell and engaging insight to share, as to the significant benefits of using print in their marketing campaigns and how it is fast becoming the weapon of choice for those looking to achieve ultimate brand impact,” Eustace continues.
If you are going to be in London the first week of November, make a point to attend the Two Sides & Print Power Autumn Seminar; it should be a great event.