branding Archives - Freeport Press

Why Brands Can’t Build Trust on Digital Alone

28 November 201728 November 2017|Digital

It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...

How Brands Work in our Brains

24 October 201624 October 2016|Advertising, Marketing

A thought-provoking look at how our brains work in relation to brands, and what this means to your business. “When is a brand alive?” It’s an intriguing question, addressed in detail in “The Physics of the Brand” by Aaron Keller,...

3 Print Magazine Superpowers for Brands

21 July 201621 July 2016|Print

New research is proving what we’ve known all along; print magazines rock in these three critical areas. What do your business marketing goals look like? Odds are you are looking for long-term brand building, near-term sales, and a healthy ROI...

How Brand Publishing is Raising the Bar

05 October 201505 October 2015|Magazine, publishing

Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...

Real Estate Turns to Content for Serious Brand Building

29 May 201529 May 2015|content, News

Something interesting has been happening to journalism as Americans lose confidence in big name news organizations and consumers become choosier on where they go for information. Brands are hiring journalists and creating their own news vehicles, and it’s happening now...

Growth Stalled? Try a Brand Refresh

23 March 201523 March 2015|Catalog, design

[responsive][/responsive]A stagnant brand can do more than bore your audience. It can hamper growth and kill your sales. Branding plays in increasingly important role in our multi-channel marketing environment. As your prospects decide within seconds if they want to read,...

Print Is Weapon of Choice for Brand Ninjas

09 October 201409 October 2014|Marketing, Print

[responsive][/responsive] It’s time for the annual UK Autumn Seminar, sponsored by advocates of the print and stationery industry. So it comes as no surprise that the theme this year centers on print as the “weapon of choice” for ultimate brand...

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