print Archives - Page 36 of 121

What the Interview Relaunch Tells Us about High-end Magazines

20 August 201820 August 2018|Magazine, Print

Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing: Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...

Magazine Readership Is Up Down Under

16 August 201816 August 2018|Magazine, Print

Ten of Australia’s top 15 titles grew their print readership over the past year. What’s black and white and read Down Under? Print magazines, according to figures released last week by Aussie market research firm Roy Morgan. “Ten of Australia’s...

The Real Difference Between Publishers Who are Crossing the Gap into Profitability … and Those Who Aren’t

16 August 201816 August 2018|Magazine, Print

There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...

Worried about Brain Health? Pick Up a Book

14 August 201814 August 2018|Print

Most of us are well aware that physical exercise goes a long way toward keeping us healthy in our sunset years. But what about our brain health? With rising rates of Alzheimer’s and other forms of brain decline, is there...

Enough of the Mean Girls Mentality around Magazine Brands

13 August 201813 August 2018|Magazine, Print

“Not every brand within any industry will have a growth story. I get that magazines close. Yet, when Saab and Saturn disappeared, no one reported the end of cars. In recent years, people flocked from MySpace to Facebook, Vine shuttered,...

More Evidence of the Pendulum Swing in UK Print Ad Revenues

09 August 201809 August 2018|Advertising, Print

Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...

What if Print and Digital Had a War … and No One Came?

08 August 201808 August 2018|Digital, Print

It appears some people have missed the memo on the supposed “war” between print and digital. “The ‘battle’ is long over and the truce has been drawn up,” explained Samir “Mr. Magazine” Husni in an interview with media update’s Aisling...

Legacy Media Took the Slow (and Smart) Road to Ad Tech

07 August 201807 August 2018|Advertising, Digital, Print

It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...

Weathering the Paper Industry Storm

31 July 201831 July 2018|Paper, Print

Todd Palkowitsh, Purchasing Manager, Freeport Press It’s no secret that the printing paper industry is facing some pretty significant challenges right now. Some industry veterans are calling it the worst paper market seen in modern printing. Yes, we’ve seen some...

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