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Why the Net’s Biggest Brands are So Into Print
10 September 2018|Print
The world’s biggest internet brands -- Facebook, Google and Amazon -- have something new in common lately … and it might surprise the digital diehards out there. Question: What do Google, Facebook and Amazon – three of the world’s most...
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This New Title Wants You to Please Go Away
06 September 2018|Magazine, Print
The story starts with one of the all-time great audio viruses from Rupert Holmes: “If you like Pina Coladas, and getting caught in the rain If you´re not into yoga, if you have half a brain If you like making...
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The New Rule in Indie Publishing? There Are No Rules
04 September 2018|Magazine, Print
A recent indie magazine exhibit in London sheds light on the history – and the future – of independent publishing. In a nutshell, they came, they published, they vanished, by the dozens. But in the process, they helped spawn a...
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Why Market Leaders Are Turning to Custom Print
30 August 2018|Print
When the big names, with their data-driven marketing, turn to print magazines, you know there’s a good reason.When Facebook launched their new print magazine, it certainly gained some attention.“If print is in fact dead, someone forgot to tell Facebook—as the...
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More Support of the Truce Between Print and Digital
29 August 2018|Digital, Print
Another party heard from as more industry pros call a truce in the war between print and digital. Michael Biggerstaff of Nxtbook Media recently blogged about it, saying “We have always believed publishing revolves around a both/and and not an...
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DIY Farmhouse Fans Get a Brand New Magazine … from an Old Friend
27 August 2018|Magazine, Print
It’s been transported from the quaint to mainstream, echoing the way many of us are longing for a gentler, less frenzied time. With the wild success of farmhouse decorating and lifestyle, magazines in that niche are certainly having a moment....
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Print Presses on in the Wake of Media Disruption
23 August 2018|Print
The digital revolution hit the print media industry right between the eyes. In the past 10 years, we’ve seen dramatic changes in consumer consumption in just about every media category. Yet according to PWC’s Global Entertainment & Media Outlook 2018-2022,...
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Why this Magazine is a Profound Waste of Time
23 August 2018|Magazine, Print
Caspian Whistler was just a kid when he bought his very first print magazine. It was a copy of Nintendo Official Magazine, and it launched a lasting curiosity around both games and print. Given that background, it’s not surprising that...
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Credit Where Credit’s Due: The Weirdness around Magazine Industry Innovation
21 August 2018|Magazine, Print
Earlier this month, Linda Thomas Brooks of the Association of Magazine Media (MPA) made a compelling argument against the “mean girls” mentality around print magazines as an industry. She explained that she usually ignores all the “print is dead” chatter...
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A Wow Factor Moment for Special Interest Print
20 August 2018|Magazine, Print
For many magazine media brands, digital is great for engaging an audience looking for that “wow” moment. And Kalmbach Media has been doing just that with their Discover magazine content. The problem, of course, is that digital media has a...
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