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Why Print Is So Effective when Marketing to Millennial Consumers
30 July 2018|Print
We learned a few years back that if you really want to reach and engage with millennials, you need to be in print and not focus so exclusively on digital. “Perhaps the biggest surprise for many is that the digital...
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How Magnetic is Working to Burst the Media Planning Bubble
26 July 2018|Magazine, Print
To talk to the current generation of media planners, you’d think that magazine content has fallen dramatically out of favor – to the point that these decisions makers are highly biased against magazine advertising. Yet, according to Sue Todd of...
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Understanding the Drop in Print Ad Spend This Year
25 July 2018|Advertising, Print
This spring we covered an intriguing story about the drop in print ad buys in the early months of 2018. We came across the story thanks to Samir “Mr. Magazine” Husni who took 16 of his students from the Magazine...
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What the Cool Kids Are Publishing These Days
24 July 2018|Magazine, Print
They’re smart, they’re cool … and they’re in print. But just how did indie magazines become such hot publishing properties?“It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital...
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Calling a Truce Between Print and Digital
23 July 2018|Digital, Print
Disruption, death, war – these words have been tossed about surrounding the new media landscape. But aren’t we being just a tad hyperbolic?  “The relationship between print and digital is complicated, to say the least,” writes Aisling McCarthy in Media...
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MediaRadar Chimes In on Cover Wraps Trend
19 July 2018|Magazine, Print
Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...
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A University Cancels its Print Magazine – Was it Censorship or Just Bad Marketing?
16 July 2018|Magazine, Print
There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply than a lot of people are comfortable with.  According to some of the editorial staff at Lindenwood University, that’s exactly why their print magazine has...
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Brands Who Share Content in Print Say it’s “Critical” to their Marketing Strategy
12 July 2018|Print
It’s been said that content marketing is the only marketing left.  Think about it. At Freeport Press we generate several posts per week, shared across our blog. We’ve curated articles and added our perspectives. We’ve launched a printed quarterly magazine,...
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Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins
12 July 2018|Digital, Print
In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...
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Cover Wrap – a Solid Ad Tactic in the Magazine Biz
11 July 2018|Magazine, Print
In the world of print magazine advertising, there’s one tactic that’s standing out as a winner in the current landscape. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of...
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