Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response to a promotion to the Freeport Press Newsletter audience. (We conducted an identical survey in 2017, and we compare some of those findings below.) The survey sought to determine if readers prefer a print magazine over a digital magazine, during a time when there is much debate regarding print vs digital media preferences.
The publishing world talks about embracing the digital future of publications, but it seems most people still prefer to read a good glossy.
We based this conclusion on our Freeport Press survey of over a thousand North American consumers. In an increasingly digital world, print magazines still play an important role.
Print Media vs Digital Media Debate
With the option to read online, many suggested digital magazines would eventually outpace print magazines. There’s no doubt digital media plays an important role in shaping both the present and future of content consumption. Digital content continues to evolve, and most people spend time online every day.
Some magazines have switched to digital-only content, while others produce both a printed magazine and a digital edition magazine.
However, our findings show in the print vs. digital debate, traditional print materials are preferred when it comes to magazines. For example, only a small portion of those surveyed have a digital magazine subscription.
Our Print vs Digital Magazine Survey
The survey consisted of fourteen key questions regarding reading habits related to print vs digital media, specifically magazines. We asked how many printed magazines the respondents read in the past month. We asked if they were reading digital magazines. We also asked if they visited magazine websites and how many magazines they followed via social media.
Our informal print content vs digital media survey also included the option for comments. Many of the respondents offered their free-from commentary, which greatly added to the input.
Survey Findings
The findings were very interesting. With many magazines going digital, people still enjoy – and stay more engaged – with printed content. While social media is a popular way to consume information, very few of our respondents actually follow online magazines through a social media channel. They may see the content in their social media feeds, but very few directly follow a magazine account.
The slight majority are not reading digital magazines at all. Of those that do read magazines online, most only spend up to 10 minutes. In contrast, respondents who read print spent up to 30 minutes.
Here are the questions we asked in our print media vs digital media reading survey, along with graphs of the results and key findings:
How Many Print Magazines Have You Read in the Last Month?
Within our respondents, 25.29 percent had not read a print magazine this past month. A larger percentage, 41 percent, had read one or two print magazines. And 33 percent of respondents had read three or more print magazines in the last month.
How Many Digital Magazines Have You Read in the Last Month?
Regarding digital magazine consumption, 55 percent of respondents had not read a digital magazine within the last month (a decrease from 59 percent in the previous year’s survey). A smaller percentage, 28 percent, had read one or two digital versions of magazines. Only 17 percent had read three or more digital magazines in the previous month.
How Many Print Magazine Subscriptions Do You Have?
Of survey respondents, 43 percent do not subscribe to any print magazines (down from the previous year’s survey, where 45 percent did not subscribe to any print magazines). Thirty-two percent of respondents subscribed to one to two print magazines, and 25 percent subscribe to three or more print magazines (up two percent from last year).
How Many Digital Magazine Subscriptions Do You Have?
The vast majority – 73 percent – do not subscribe to any digital magazines (this figure was 76 percent the previous year). Of those surveyed,18 percent have digital magazine subscriptions to one to two magazines. Only 8.5 percent subscribe to three or more digital versions of magazines.
On Average, How Much Time Do You Spend With Each Print Magazine?
The survey showed that 21 percent don’t read print magazines at all, and 17 percent spend up to 10 minutes reading printed content, on average. A larger number, 35 percent, spend up to 30 minutes with print magazines, and 18 percent spend up to 60 minutes. And eight percent spend more than 60 minutes on average with their print magazines!
On Average, How Much Time Do You Spend With Each Digital Magazine?
A slight majority of those surveyed, 52 percent, don’t read digital magazines at all (this was down from 54 percent the previous year). Twenty-two percent spend up to 10 minutes with digital content, and18 percent spend up to 30 minutes in print. Six percent spend up to 60 minutes reading digital content. Of the survey respondents, two percent spend more than 60 minutes reading digital magazines.
Do You Visit Magazine Websites?
Our survey showed that 42 percent don’t visit magazine websites (a decrease from 46 percent the previous year). It also showed that 10 percent visit maybe once a year, while 23 percent visit a few times a year. Fourteen percent visit magazine websites a few times a month, eight percent visit a few times per week and two percent visit magazine websites daily.
How Much Time Do You Spend on Magazine Websites?
Our survey showed that 47 percent don’t visit magazine websites. Twenty-eight percent who visit magazine websites spend up to 10 minutes, 20 percent spend up to 30 minutes, 3.6 percent spend up to 60 minutes and 1.2 percent spend more than 60 minutes on the site reading digital content.
How Much Time Do You Spend on Digital Magazine Content Via Social Media?
Of our respondents, 63 percent don’t follow magazine content on social media (a decrease from 72 percent the previous year). Nineteen percent spend up to 10 minutes with magazine content on social media, while 12.5 percent spend up to 30 minutes and four percent spend up to 60 minutes. Three percent spend more than 60 minutes on magazine content through social media channels.
Survey Comments
The comments section was not a required field, but 658 of the 1,226 respondents took the time to leave a comment.
We listed all comments in their entirety below, so you can get a true picture of the total response regarding print magazines vs digital magazines. We’ll let you draw your own conclusions from this long list of comments.
Our survey was not meant to be scientifically thorough research, but we hope to better understand today’s readers and what they prefer. We believe, for magazines, the value of printed content stands strong.
* Remember 1,141 responses were solicited through Survey Monkey out of the 1,226 responses. The rest were from a promotion to the Freeport Press newsletter audience. Also, the 85 non-solicited responses are not included in our demographics above.
Digital is a nice supplement to the print version when u dont want to lug a big book on a trip
Print magazines are my escape….I grab a cup of coffee, put my feet up and enjoy the break from everything else.
9/19/2018 8:14 AM
I prefer print magazines over digital versions. I subscribe to one digital version only because it was included in the subscription, but I always read the print copy. I follow many magazines on social media and read the articles that interest me on the links they post.
will read print magazines in the evenings or weekends. will follow magazine feeds through out the day; short articles and headlines.
9/18/2018 3:24 PM
Prefer print, but I’m on the bubble.
9/18/2018 2:56 PM
Prefer print media for many reasons including portability in my car or home or other places.Leisurely pace to read and use anyplace are positives for me.
9/18/2018 11:13 AM
I like print magazines more. I like taking a break from screens. I find them inspiring.
9/18/2018 10:15 AM
I am 33 and I do not have social media accounts. I prefer to read print magazines. This way, if I see something I like/want to know more about, I can hold on to the magazine and reference it later.
A printed magazine is so much easier to handle and read
9/18/2018 10:02 AM
much prefer magazine print over digital
9/18/2018 7:30 AM
Prefer print. Occasionally digital when traveling (less to carry). Social media is good for hooking readers.
9/18/2018 7:16 AM
I don’t like magazines due to all the ads that are in them. Very little content. I do like to read Community Impact Newspaper which has a lot of rich content about my community. I prefer print.
9/17/2018 10:44 PM
Prefer print for leisure reading and in depth analysis – anything not time sensitive.
9/17/2018 5:45 PM
Print is personal and portable and builds community in a substantial way. When I see a periodical in public (café, library, waiting room, community center) it says something about the organization that makes the space available and it says something important about the community. And the ads that support print says something about the community too in a way that digital can’t.
9/17/2018 5:18 PM
Too much ad “distraction” on digital versions. In print, the ads are on a different page from what I am reading. in digital, you can’t get away from them and just read an article. You have to see them at the same time.
9/17/2018 4:08 PM
I prefer print. I still read the printed newspaper
9/17/2018 4:03 PM
prefer print like digital versions
9/17/2018 4:00 PM
Depends on the magazine. Some are better in print, some digital.
9/17/2018 3:58 PM
I like to hold what I am reading. It helps me remember what I need to know much better than surfing on the net and trying to remember to who, what, and when. Finding what I need to know first gives me a chance to review the appropriate web sites for the best deals. Sometimes I purchase online, ship to a lock box, or purchase at a Brick and Mortar location depending on my circumstances and convenience.
9/17/2018 3:40 PM
call me old fashioned, as I prefer print
9/17/2018 3:40 PM
Prefer print magazines only.
9/17/2018 3:25 PM
Print are easier to get back to, if a repeat of any information is wanted.
9/17/2018 3:12 PM
Print Only….. No Digital…!..,
9/17/2018 3:08 PM
I really don’t spend a lot of time reading magazines except on subscription. I think they are a strain on substainable forests.
9/17/2018 3:02 PM
Prefer print. Don’t do social media at all.
9/17/2018 2:56 PM
I prefer print. I can relax anywhere and read a printed magazine.
9/17/2018 2:53 PM
I subscribe to several print magazines, but only have the time to read parts of a few of them. However, I am saving them for the day when I can catch up on my reading.
9/17/2018 2:38 PM
prefer print, only use digital when I cannot see print. do not trust social media
9/17/2018 2:25 PM
I like that digital content does not clog up my recycle bin.
9/17/2018 2:25 PM
Digital versions of printed material are great
9/17/2018 2:13 PM
Print
I use both. I prefer print. Sometimes I click around with regard to topics I’m interested in and I come across some digital articles that I read (or peruse).
9/17/2018 2:10 PM
Prefer print, it is easier on my eyes and mean I don’t need to be glued to a device.
9/17/2018 2:06 PM
Do not like print magazines. In general, too expensive.
9/17/2018 2:06 PM
None
I prefer digital magazines, so many to choose from. I do participate in social media, but not magazines through social media. I prefer literature magazines.
9/17/2018 2:05 PM
I enjoy print magazines very much. Time to read them, unfortunately, is at a premium.
9/17/2018 1:58 PM
I definitely engage more with print. I find digital much easier to skim or and grow disinterested in the content more quickly, especially if there’s a lot on the page that’s overwhelming and distracting. With print, I’m more likely to linger over the page and absorb what I’m seeing.
9/17/2018 1:57 PM
none
I prefer print. Some sites encourage digital magazines.
9/17/2018 1:54 PM
Anything BUT social media
9/17/2018 1:48 PM
I prefer print magazines.
9/17/2018 1:41 PM
I don’t like reading magazines on internet websites because reading through monitor screens hurts my eyes!
9/17/2018 1:36 PM
All my mags but one are PRINT. The one doesn’t offer PRINT
9/17/2018 1:34 PM
I like digital versions because of print size and the ability to scam the content quickly.
9/17/2018 1:31 PM
I have no thoughts on this. I am happy to have taken your survey.
9/17/2018 1:30 PM
I spend more time with online newspapers and national TV news
9/17/2018 1:24 PM
I like both print and digital
9/17/2018 1:19 PM
I prefer a real magazine in my hands…
9/17/2018 1:14 PM
9/17/2018 1:10 PM
Prefer print. Like to hold and see the pages. digital is annoying.
It would be great if they would use BLACK ink and not the dark grey ink that I am seeing now.
9/17/2018 1:09 PM
I PREFER PRINT FOR MAGAZINES AND CATALOGS
9/17/2018 1:08 PM
I prefer the print media. Have a hard time trusting media that is not in print form. Hard to read digital media in the bath.
9/17/2018 1:06 PM
I like digital and social media the best
9/17/2018 1:04 PM
If the magazine is mostly text I prefer to read online. If it involves a lot of photos, I prefer print.
9/17/2018 12:57 PM
I sold advertising print in technology trade publications for 40 years…Computerworld, PC World, MACWorld…very difficult to see what has happened to print.
9/17/2018 12:56 PM
I like Print, as I’m likely to page through the whole thing. Never seem to cover a whole issue on-line
Prefer holding paper but digital is easier
9/17/2018 12:54 PM
I like to sit back and just enjoy the print style. I feel like I’m less likely to miss something that I might want to read. Some of my magazines are hobby and it’s easier to take and use plans/ideas in my shop if it’s print. (And, yes, I know I can print that stuff out from digital.)
9/17/2018 12:49 PM
I spend all day in front of a computer. I don’t want to add to it to read magazines.
9/17/2018 12:48 PM
IF I LOOK THROUGH A MAGAZINE FROM TIME TO TIME I PREFER PRINT
9/17/2018 12:46 PM
i prefer print as digital magazines are too busy.
9/17/2018 12:46 PM
I prefer print, but many magazines have decreased the size of the type font; making it harder for older readers to read. Older readers are the readers still subscribing to and reading the magazine. Maybe this downsizing was done to decrease the cost of printing by cutting the number of pages. I would read my subscribed magazines on my Amazon Kindle, if the magazine content was identical and all photos and images were included.
9/17/2018 12:44 PM
Prefer print, but will read digital version.
9/17/2018 12:44 PM
I prefer my magazines in print
9/17/2018 12:44 PM
Anything requiring pulped wood product plus disposal — advertiser mailings, newspapers, magazines, books, et al — is in death throes at differing rates. Eye-comfort, easy access, and escaping distractions of visual noise and insistent advertising are the developments I monitor with interest.
9/17/2018 12:43 PM
Digital has an edge on storage and support for links. Print is totally portable. I don’t need to worry about electricity or network access
9/17/2018 12:43 PM
I prefer print, but don’t want paper clutter so read digital magazines.
9/17/2018 12:43 PM
Like the tactile feel and size of a real magazine. Digital is difficult to go back and find old needed content / data. After 60 years of paper magazines, I am not about to change now !
9/17/2018 12:41 PM
You can quickly refer to a printed magazine a dozen times, whereas you need to move to your computer, start it, then wait until it goes though it’s warm-up. No brainer!
9/17/2018 12:41 PM
I prefer print. I don’t do social media.
9/17/2018 12:40 PM
9/17/2018 12:39 PM
I like both versions, but find myself reading more and more digital versions.
Social media is many times to much and I prefer old school when everything was much slower and not so nasty
9/17/2018 12:38 PM
MY main read is equestrian magazines, both digital and hard copy…like them all. No preferance to print or digital.
9/17/2018 12:38 PM
Social Media gives me selected articles that cater to my specific interests.
9/17/2018 12:38 PM
Prefer print The Nation The Week On-line: Aging Care, Positive Approach, Move-On, and others
9/17/2018 12:37 PM
Still enjoy car mags in print form.
9/17/2018 12:37 PM
I prefer digital if and only if the digital magazine is easy to download and navigate. Must be able to download.
9/17/2018 12:37 PM
Magazines are pretty much obsolete for me. I used to read them for years. I stopped getting them around 2010.
9/17/2018 12:37 PM
old skool – I still like the print mags
9/17/2018 12:37 PM
The print mags I subscribe to tend to me more “completist” in interest, vs. a single article on a mag website (like the GQ McCartney interview vs. GQ as a whole).
9/17/2018 12:37 PM
I still really enjoy print magazines! I like decorating, archecture and fashion the most.
9/17/2018 12:35 PM
Prefer print – batteries don’t go dead.
9/17/2018 12:35 PM
I prefer print magazines and newspapers.
9/17/2018 12:34 PM
Prefer print. I like the “feel” of a magazine in my hands.
9/17/2018 12:34 PM
I prefer print so I can read while in bed and not utilize my Ipad
9/17/2018 12:34 PM
9/17/2018 12:33 PM
Like print, but most are just full of ads!
9/17/2018 12:33 PM
Prefer print. Relaxing with an interesting article and not bothered by electronic interruptions.
prefer print or sometimes digital
9/17/2018 12:32 PM
Digital is the way of the future.
9/17/2018 12:31 PM
Curated content via social media
9/17/2018 12:31 PM
Prefer paywall protected content. Do not have patience with popup advertising
9/17/2018 12:31 PM
I get and read Reader’s Digest Only. Not into magazines. Get one print and one digital newspaper…that is all I do and want
9/17/2018 12:30 PM
I read the Best Friends animal sanctuary little magazine which comes in the mail at regular intervals but that’s all.
9/17/2018 12:30 PM
Did you know make you think that I have it is a cookie magazine Better Homes and Garden I also got a free prescription that comes in the mail so I can take the magazine over and tear out recipes or read the other articles so between the two two I visit the website sometimes when I want to look up something
9/17/2018 12:29 PM
I like digital on the iPad but I think they could do more interesting things with the medium.
9/17/2018 12:29 PM
Dontvhave a computer. Too hard to read on iPhone. Prefer select print magazines.
9/17/2018 12:28 PM
Prefer print magazines, I like the feel of holding something in my hand and tired of using a computer all day at work.
9/17/2018 12:28 PM
I prefer print but subscriptions are too expensive; I can access digital copies through my library but would rather use my computer for other purposes. I abhor Social Media and only look at it when my wife shows me something one of my daughters posted on Facebook.
9/17/2018 12:28 PM
I like print as I like to keep articles/recipes to review later.
9/17/2018 12:26 PM
I like print magazines . I collect recipes and I like thise better in print magazines than online.
9/17/2018 12:25 PM
Prefer print, but read mostly digital – cheaper, I don’t have a Facebook, or Twitter account.
9/17/2018 12:24 PM
Always prefer print. It seems more relaxing to sit in chair.
9/17/2018 12:24 PM
I like a variety, it depends on where I am, if I have internet access or not or if I see a magazine in the waiting room of a hair salon or doctor’s office.
can get tired at looking at screen so a print magazine is a desirable alterntive
9/17/2018 12:23 PM
I like to read magazines. I find it informative and relaxing.
9/17/2018 12:23 PM
Digital media does not do a good job of presentation. Ads are extremely intrusive. Content is generally mediocre.
9/17/2018 12:22 PM
prefer print, easier on the eyes
9/17/2018 12:22 PM
I far prefer print. Digital is too hard to read depending on the size of the device. Also, they are not as portable, meaning that you can carry a magazine “just in case” and quickly open/close it without regard to WiFi, data, load time etc. Also, you can tear out “keepies: like workout plans or exercises.
9/17/2018 12:22 PM
I’m a print guy, probably because of my age and experience.
9/17/2018 12:22 PM
I like print, as I will keep the copy in my briefcase to read when I can. I hate reading on my smart phone.
9/17/2018 12:22 PM
I prefer print and sometimes find valuable information in digital versions
9/17/2018 12:22 PM
I prefer digital media. Having links on social media often draws me to spend more time on a magazines site.
9/17/2018 12:22 PM
Prefer print – old school
9/17/2018 12:21 PM
Magazines are a waste of paper-a limited natural resource. Magazines are nothing but ads and trash articles.
Prefer print as I can always carry it with me and no power source needed!
9/17/2018 12:21 PM
Much prefer print magazines to magazines on a screen. Some reasons: can read anywhere, can tear out pages, less tiring to eyes and body, just like turning the pages.
9/17/2018 12:20 PM
I did not realize there were digital magazines. Good to know
9/17/2018 12:20 PM
I do catch some articles on msn.com, but I’m too busy to read a magazine on a regular basis. The ones I get, print and digital, are due to memberships in organizations.
9/17/2018 12:20 PM
I used to love magazines and subscribed to several, now I simply do not have time.
9/17/2018 12:20 PM
Prefer print because I can take it with me.
9/17/2018 12:20 PM
Still an important piece of media. I like investigative and gardening magazines.
9/17/2018 12:19 PM
I do not use social media. I am in front of a computer 9 hours per day and have no interest in other’s business.
9/17/2018 12:17 PM
Although I really appreciate digital magazines, there’s nothing like holding a physical copy in my hands!
9/17/2018 12:17 PM
print is a more enjoyable reading experience !
9/17/2018 12:16 PM
Trust Time, like to read offline
9/17/2018 12:16 PM
I prefer print. Old fashioned, I guess.
9/17/2018 12:15 PM
There are only a handful of worthwhile mags; most are advertising and nonsense. Print is a waste of paper; digital is better. Social media have a way of highlighting what’s worth reading,
9/17/2018 12:15 PM
Reading print magazines provides a time to slow down and get off of a screen, since we are on them all day long.
9/17/2018 12:13 PM
For lengthy articles from, say, The NEW YORKER, I prefer the printed edition, and do subscribe to this magazine.For the NY TIMES magazine, I go to the website.
9/17/2018 12:12 PM
I prefer print for the experience. I also like to read trade magazines and business journals in print. I like it when magazines have a digital edition so I can easily share content. I like social media, especially Twitter and Instagram, to be able to peruse, bookmark and share images quickly, especially for lifestyle and home decor magazines. If a magazine has an integrated presence in print and online, I am more likely to keep coming back to them.
9/17/2018 12:12 PM
I much prefer print periodicals.
9/17/2018 12:11 PM
I prefer print because it is easier to flip through to see if something strikes me.
9/17/2018 12:11 PM
prefer print: can read easier and do not need electricity/batteries. If I read something online many times I print it out in order to read it.
9/17/2018 12:10 PM
I prefer printed magazines. I may read magazines on social media that find their way to my email- work related magazines.
9/17/2018 12:09 PM
Digital is fine, I also like print however. I don’t use social media very much at all (for anything).
9/17/2018 12:07 PM
Too many advertisements!!!!
9/17/2018 12:04 PM
I prefer digital magazines but they are too expensive.
9/17/2018 12:03 PM
I use magazines to catch up on the latest news or gossip, print gives it a classic feel. With so many digital outlets for news it’s so easy to get sidetracked using a digital magazine.
9/17/2018 12:02 PM
Old habit-I prefer print. And they are easier (I can read in the yard).
9/17/2018 12:02 PM
I like digital for temporal things. Print (e.g., “Cooks Illustrated,” “Genii”) are nicer in print because they are more like reference materials that you go back to time-after-time.
9/17/2018 12:01 PM
I prefer digital version and/or social media
9/17/2018 12:01 PM
I like to be able to hold the magazine or book in my hands and not digital.
9/17/2018 12:00 PM
I like print. I like the pictures, and to breeze thru the pages at my leisure and read them.
9/17/2018 12:00 PM
Prefer Print. Read enough emails and visit enough websites that I prefer not to sit and read magazines online. I do minimal social media, it’s mostly when my kids post something about grandkids
9/17/2018 12:00 PM
I prefer digital because it’s easier to find exactly what I’m wanting to read about.
9/17/2018 11:59 AM
Social is more convenient and brief
9/17/2018 11:59 AM
I prefer print magazines, followed by magazine sites
9/17/2018 11:59 AM
I have no clue, and haven’t thought to review them
9/17/2018 11:58 AM
I love looking at and reading magazines. I’ve never heard of print. I don’t like reading anything digital because it hurts my eyes but I’d try it.
9/17/2018 11:58 AM
Too much paper for subscriptions. Plus print too small for me. I can increase size of print online, so much more readable.
9/17/2018 11:58 AM
Digital and print each have pros and cons
9/17/2018 11:58 AM
I find reading a magazine a very tactile experience . I first read the table of contents, decide which articles I want to read first and then go directly to that page . I find it far earier and way more comfortable to read a print product than having to search out a website, find that table of contents and flip through multiple pages to get to the article I want. And it is not comfortable to read from a tablet or phone as compared to the magazine in hand. And forget having to sit at a desktop computer. I spemd way to much time at one at work. I can take the magazine out on our deck, On the couch, in the bathtub etc. And when I am a passenget in the car, I can read in comfort and not lose reception or worry about data roaming or data overages. The benefits of print far outweigh digital any day.
9/17/2018 11:58 AM
Most of my magazines are science and news based. I prefer print because it is easier to read and handle.
9/17/2018 11:57 AM
I sub to a few but with Twitter it’s difficult to get the latest news on print and be wowed
9/17/2018 11:57 AM
Prefer print. Digital is just too small on my phone.
9/17/2018 11:56 AM
I read zines. They don’t make magazines for the things I’m interested in or I’d read them.
9/17/2018 11:56 AM
I read most magazine articles on Snapchat.
9/17/2018 11:56 AM
i think magazines should be more on shelves
9/17/2018 11:56 AM
While I prefer print, digital has its place as well
9/17/2018 11:55 AM
I visit a website name JW.org
9/17/2018 11:55 AM
Prefer print
If something of interest pops up in the sidebar of Facebook, I might go to it that way. I love the print magazines, but want to reduce the pileup! They’re wonderful in waiting rooms, so I sometimes donate mine in mint condition to medical clinic and hospital.
9/17/2018 11:55 AM
I probably prefer print but don’t have a problem with digital magazine content.
9/17/2018 11:54 AM
I enjoy all three. I like print on planes and at the beach. I enjoy digital and social media at home, but especially while waiting in lines in the car and while sitting in the car enjoying my dail Starbucks.
9/17/2018 11:53 AM
Print and an occasional digital if it catches my interest
9/17/2018 11:53 AM
Prefer to curl up on the sofa with a print magazine. I read a very lot on the computer and smart phone: emails, social media, news, etc. A magazine is a nice change.
9/17/2018 11:53 AM
Print gives the good feel if reading. Digital is good for up to date stuffs
9/17/2018 11:52 AM
newspapers are disappearing. magazines in print are disappearing. we will suffer as a result. I enjoy reading a real printed matter.
9/17/2018 11:52 AM
9/17/2018 11:52 AM
It is nice that digital versions are there to stop trees being used for paper.
I prefer digital. Less clutter
9/17/2018 11:51 AM
I only buy magazine when I fly. Which I did first of Aug.
9/17/2018 11:51 AM
Prefer print and digital equally.
9/17/2018 11:50 AM
I don’t like social media very much, but digital versions are such preferred to print copies.
9/17/2018 11:50 AM
I prefer print but don’t have the money to get it in print
9/17/2018 11:50 AM
my mother subscribes to a print magazine, and occasionally I browse through it when I’m at her house. Otherwise, not really.
9/17/2018 11:50 AM
I use digital for news, news I need or want current. I like print for reading I have interest in, but is n’t urgent. General knowledge, hobbies, things I’m interested in
9/17/2018 11:50 AM
I prefer to read my magazines in print.
9/17/2018 11:49 AM
9/17/2018 11:48 AM
prefer print still
I prefer print for magazines that I will reference later. I read several art quilt magazines that I read both print and digital and print. I have been a National Geographic reader for over 40 years. I read digital news media daily; NY Times & Washington Post.
9/17/2018 11:48 AM
I prefer print to read. I can mark pages to come back later. Tear out some articles or adds.
9/17/2018 11:47 AM
I typically only visit news aggregation websites; I may end up on magazine websites via that pathway but I don’t keep track of those if I do visit them.
9/17/2018 11:47 AM
I don’t read magazines but I do read journals frequently (daily). I don’t have time for Social Media.
9/17/2018 11:47 AM
I look at magazines for hair styles, Hollywood dresses and styles, updates on movie stars and occasional recipes and medical information.
9/17/2018 11:47 AM
prefer print – but also enjoy the social media articles along the way
9/17/2018 11:46 AM
I like the digital versions. The print versions seem to always refer you to web links or direct you to check out their digital version
9/17/2018 11:46 AM
The only magazine posts I see on digital are those posted by friends.
9/17/2018 11:45 AM
Print only when I do read a magazine
9/17/2018 11:44 AM
I still like print magazines and books! Digital is okay,but print is easier on my eyes and easier to read before sleep.
9/17/2018 11:44 AM
I prefer non biased articles and these days that’s hard to find
9/17/2018 11:44 AM
If I subscribe I prefer print, but I really like when I can get both with one subscription.
9/17/2018 11:43 AM
I prefer print magazines.
9/17/2018 11:43 AM
Digital
Digital or print, magazines are just adds with a few articles in them.
9/17/2018 11:42 AM
I LOVE print magazines. It’s all I want. I do not and will not ever read, subscribe to or visit websites for digital magazines. I feel the same way about catalogs.
9/17/2018 11:42 AM
I enjoy reading print magazines as it still feels good to physically turn the page, if that makes sense.
9/17/2018 11:42 AM
I like all versions however i dont like sifting through mostly ads with printed versions. I understand the need for them, but it gives the illusions there is more articles than there actually is.
9/17/2018 11:42 AM
I do prefer print, but can’t/won’t afford it. I sometimes get linked to digital/online versions of publications through social media, but I don’t do that in an organized, planned way
9/17/2018 11:42 AM
I far prefer print. It has the textual appeal and editorial credibility that other media lack
9/17/2018 11:41 AM
I am old school so I prefer print, however digital can be more convenient.
9/17/2018 11:41 AM
I prefer paper version over digital and social media versions. I like to flip through it
9/17/2018 11:41 AM
Don’t have a preference. Whatever doesn’t cost me anything but has topics that I like are what I’m going to look at.
9/17/2018 11:39 AM
I like print but the variety and up to the moment stuff is appealing about social media
9/17/2018 11:39 AM
I typically don’t look at magazines. The only one I ever read like once a year in gameinformer
9/17/2018 11:39 AM
I buy only a few magazines a year and I prefer print to digital.
9/17/2018 11:38 AM
I prefer print magazines. Not only is it super relaxing to sit and read a print magazine, but after your done they get new life as materials for art projects. Digital will never be the same.
9/17/2018 11:38 AM
I prefer print unless it is a news source.
9/17/2018 11:37 AM
Still love print magazines. Not so much digital versions.
9/17/2018 11:37 AM
I like the print versions instead of digital.
9/17/2018 11:37 AM
where ever I can read for free
9/17/2018 11:36 AM
I prefer print but they are getting very expensive
9/17/2018 11:36 AM
Digital is more convenient
9/17/2018 11:36 AM
Digital website is preferable.
9/17/2018 11:35 AM
Social media looks easy and saves paper and time.
9/17/2018 11:34 AM
Prefer digital versions if possible.
9/17/2018 11:33 AM
Viewing a screen is not my idea of a relaxing read. Print stimulates my brain and I don’t have to worry about my activity being tracked for marketing.
9/17/2018 11:32 AM
Prefer print but some items are fine in digital format
9/17/2018 11:32 AM
Content should be made available on as many platforms as possible.
9/17/2018 11:32 AM
Print is probably better.
9/17/2018 11:31 AM
If I read a magazines, its a hard copy. Only read digital if necessary in my business.
9/17/2018 11:31 AM
I prefer to read articles through social media
9/17/2018 11:31 AM
I’m strongly skeptical about much thatI appears on social media. I’ll dip into a short digital article when I’m commuting to work, but my attention wanders if I’m staring at a screen for more than a few minutes. This concerns me. People who never knew a non-digital world–will they have an attention span of longer than five minutes?
9/17/2018 11:31 AM
I prefer print, it portable, don’t have to worry about internet connection, wi-fi.
9/17/2018 11:30 AM
None I read through a website called JWLibrary. And JW.ORG
9/17/2018 11:30 AM
Prefer print and less ads
9/17/2018 11:30 AM
Digital are more timely. I prefer print for long reads
9/17/2018 11:30 AM
I prefer print but it’s hard to find a magazine with any original content these days. They all seem to recycle the same info over and over.
9/17/2018 11:29 AM
Though I prefer reading print, information and articles are readily accessible online in digital versions, plus it’s better for the environment.
9/17/2018 11:29 AM
Love digital, get them in inbox every day. One is monthly, but am going to update to daily. Most are science, health, wildlife. So interesting!
9/17/2018 11:29 AM
I’ll more likely watch video format, but if I’m really interested I like to read some things.
9/17/2018 11:28 AM
Prefer digital or social media to weed out advertisement. Quicker to read.
I prefer digital magazines because I don’t like the clutter of physical magazines
9/17/2018 11:28 AM
I’d much rather digital versions over print and I’m always on social media so if there are more on there then I would be more inclined to read them
9/17/2018 11:27 AM
Dont care what the public says. Books and Magazines will NEVER DIE!
9/17/2018 11:27 AM
Magazines must be in all platforms.. no vs but plus…
9/17/2018 11:27 AM
I absolutely love print magazines!! I have been an avid reader of magazines since I was 12 and now I work in a magazine fulfillment center. Digital magazines are too hard to enjoy with all the pop-up ads.
9/17/2018 11:26 AM
Prefer print, have not been offered digital versions.
9/17/2018 11:26 AM
Prefer print; will always prefer print.
9/17/2018 11:25 AM
Typically I only observe social media magazines, as that’s where they are easily available.
9/17/2018 11:25 AM
I like both. It’s nice to sit and flip pages and look at larger photos.
9/17/2018 11:25 AM
Social media, give a idea of what to look for.
9/17/2018 11:24 AM
I like emails that link to articles that might interest me on the magazine website. I consistently read those.
9/17/2018 11:24 AM
I prefer print magazines. It’s what I’m used to. Social media I like for giving updates and coupons for magazines.
9/17/2018 11:24 AM
I prefer the digital versions
9/17/2018 11:23 AM
I like having the physical copy in my hand.
9/17/2018 11:23 AM
I think magazines are full of too many ads to be enjoyable anymore.
In the past before internet became so popular I would read magazines but now I don’t.The only times I do is sometimes read them if I’m at an office in the waiting room if they have some,but don’t ever buy any
9/17/2018 11:22 AM
I prefer what is most convenient at the time I’m reading. Mainly Print and Digital over Social Media. Apple News has become an outlet for discovery of most digital consumption and follow a lot of magazines on that platform.
9/17/2018 11:22 AM
I prefer print but digital is more accessible
9/17/2018 11:22 AM
Prefer print and social media. Don’t read digital versions.
9/17/2018 11:21 AM
the marketing/advertising in print magazines is 100% more effective than website magazines. i will always choose print over website.
9/17/2018 11:21 AM
I really prefer digital magazines because it’s better for the environment and a lot more convenient
9/17/2018 11:21 AM
I prefer reading print magazines leisurely. I read a few articles in digital magazines irregularly. I read social media magazine articles regularly.
9/17/2018 11:20 AM
Just social media is fine
9/17/2018 11:19 AM
Usually on information overload so how about less of all of the above…
9/17/2018 11:19 AM
I’m finding that over the last few years people are realizing the positive aspects of magazines and I’m hearing less about the internet.
9/17/2018 11:19 AM
I feel like they aren’t worth the money.
9/17/2018 11:16 AM
Prefer print, its easier to read.
9/17/2018 11:16 AM
Prefer print. I don’t use social media much
9/17/2018 11:15 AM
I honestly hate them…. I’m a really avid scuba diver and I hate dive magazines. The content is basically just paragraph form text advertisements…. less than 10% of articles are actually something I am interested in reading about. I wish you all the best, but magazines are really a dying-dead media.
9/17/2018 11:14 AM
I prefer social media because its convenient access since I spend most of my time on social media anyway. Plus, anything digital is better.
9/17/2018 11:14 AM
I still like print however, digital magazines are more accessible.
9/17/2018 11:13 AM
I like print and social media
9/17/2018 11:13 AM
I would prefer digital, but overall I find magazines to be too full of advertisements so I am not interested in reading them.
9/17/2018 11:13 AM
I actually like both! I prefer digital on a consistent and quick basis, while print is more satisfying to read for me on occasion when I have some time to kill. There’s something to be said for the craft that goes into magazines
9/17/2018 11:12 AM
Digital magazines typically are click bait. I tend to avoid them unless I understand the content prior.
9/17/2018 11:11 AM
I like print magazines, I miss them very much. But the ones that still exist arn’t relevant to me and all of them are too expensive. The only ones I still like were hobbyist mags, and they are much much too expensive. General interests mags are like cable subscriptions; just boring filler. I read maybe one article a month on web sites. I don’t use social media anymore, it’s been a waste of time.
9/17/2018 11:09 AM
I look at or puchase a print magazine based on the major cover /article or season/recipes. I purchase to keep magazine if its a special edition possibly collector or to save a page or to to put in a recipe or idea book.
9/17/2018 11:08 AM
I don’t pay for magazines. If I had disposable income I’d subscribe and like to.read some. More niche though, Baffler N+1
9/17/2018 11:08 AM
There is no substitute for flipping pages.
9/17/2018 11:07 AM
Prefer print mags, by far. I like the ads better and can leave mags in the bathroom.
9/17/2018 11:07 AM
I like magazines i can hold in hand
9/17/2018 11:06 AM
I am old school….I like print magazines.
9/17/2018 11:06 AM
9/17/2018 11:05 AM
I like print best, especially in the bathroom
Much prefer print – especially heavy, glossy paper, good artwork and design. I will pay a premium for what I want. I keep my car magazines for ever. I have quite a collection which I read regularly.
9/17/2018 11:04 AM
If I’m going to read, I do normally prefer print. However, the only magazines that I regularly read are for recipes. So I tend to visit the websites themselves, not the actual magazines
9/17/2018 11:03 AM
I browse Facebook and reddit
9/17/2018 11:03 AM
I love them all but I prefer digital versions.
9/17/2018 11:02 AM
More and more outdated form of media.
9/17/2018 11:01 AM
Social media is the easiest but digital is fine, too.
9/17/2018 11:01 AM
I like both, I read magazines by happenstance. Someone sends me an article or I am traveling or waiting around for something.
9/17/2018 11:01 AM
Digital versions are easiest and most accessible for me.
9/17/2018 11:00 AM
Prefer print. I’ve never used any sort if digital magazine service.
9/17/2018 11:00 AM
I prefer print because I can tear out pages I like
9/17/2018 11:00 AM
I do not do Social Media, I do not like digital magazines, I prefer printed magazines.
9/17/2018 10:59 AM
It is a good way to kill time. Print magazines requires space for storage
9/17/2018 10:59 AM
I like both for different reasons
9/17/2018 10:58 AM
Social media is more convenient
9/17/2018 10:58 AM
I prefer print – I read HGTV and save the issues for future projects. I also subscribe to Better Homes and Gardens and enjoy sitting down and flipping through them. I spend enough time on the computer so when I want to relax I like the print form of books and magazines.
9/17/2018 10:58 AM
Social media is my preference.
9/17/2018 10:58 AM
I like digital versions, but the value doesn’t seem the same. I wouldn’t pay as much for a subscription to a digital version.
9/17/2018 10:57 AM
I prefer print magazines. I might consider readers digest online, but I prefer the print.
9/17/2018 10:57 AM
Old School. Print Mags to enjoy longer articles without staring at a digital screen. I do too much of that as it is.
9/17/2018 10:56 AM
Magazines are not my go-to form of media or articles. Social media has become the quickest and easiest way to find a recipe I’m looking for, a how-to tutorial, or even a story or quiz. Though I do follow a couple magazines on social media, I find myself rarely clicking on them.
9/17/2018 10:56 AM
News magazines are the only one I peruse.
9/17/2018 10:56 AM
Both have their uses. Digital was frustrating when servers were down or having loggin issues. Print magazines are simpler and don’t require internet.
9/17/2018 10:55 AM
I like the color in print. I like being able to rip a page out.
9/17/2018 10:55 AM
Very cool. Prefer digital
9/17/2018 10:55 AM
Read stories shown on the News app on iPad
9/17/2018 10:55 AM
Social media is easier for me with kids
9/17/2018 10:55 AM
I prefer digital magazine.
9/17/2018 10:55 AM
Prefer digital because it is easiest to jump around when surfing the web can help enhance understanding of the article’s topic.
9/17/2018 10:54 AM
I still like the printed magazine cause I can feel the paper I’m reading and feels like old days.
9/17/2018 10:54 AM
I prefer print, but frankly, nothing is of much interest to me anymore. Once my current subscriptions run out, that’s it, and I’m not going to renew or get sucked into a new subscription again.
9/17/2018 10:54 AM
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9/17/2018 10:54 AM
Social media posts from gaming and tech magazines generally lead me to visiting their sites for the full articles.
9/17/2018 10:54 AM
Just social media. Larger print with shorter stories would make more sense. We live in a world of a 160 chartaters that is how printed material should be if they would like to be recognized.
9/17/2018 10:53 AM
I like how-to magazines and do not read nor do I approve of social media magazines
9/17/2018 10:52 AM
I prefer having print but digital are more cost effective and less wasteful of resources. Social media magazines (and social media marketing in general) often seem to be “click-bait” and I wonder how reliable the sources are
9/17/2018 10:52 AM
I prefer print magazines.
9/17/2018 10:51 AM
I tried digital magazines and hated it.
9/17/2018 10:51 AM
Magazines on line and in print are all advertisement’s. That is why I do not buy or read them any longer.
9/17/2018 10:50 AM
Prefer print. Easier to read–nice to see an entire page at a time.
9/17/2018 10:50 AM
I prefer print. I love print magazines. Love.
9/17/2018 10:49 AM
9/17/2018 10:49 AM
no preference.
Trade and Hobby print magazine subscriptions are read and then used for reference as needed. Some advertisers are looked up on the internet for additional information.
9/17/2018 10:48 AM
I prefer written material
9/17/2018 10:47 AM
I mostly get magazine content on social media sites.
9/17/2018 10:47 AM
I prefer digital versions
9/17/2018 10:47 AM
It’s nice to have print magazines in planes.
9/17/2018 10:47 AM
Prefer digital/social media. I get the print so I can share with folks not online.
9/17/2018 10:46 AM
I prefer digital to conserve also
9/17/2018 10:45 AM
Print & digital preference
9/17/2018 10:45 AM
I read excerpts from Vanity Fair
9/17/2018 10:45 AM
I prefer soicla media/digital because it way easier to access
9/17/2018 10:45 AM
I guess my age is showing; I like my print magazines and don’t feel the need to add digital magazines to what I’m already reading.
9/17/2018 10:44 AM
Fashion and lifestyle magazines can be nice, they’re fun in print. I watch the video content that some magazines make.
9/17/2018 10:43 AM
I prefer to have print copies
9/17/2018 10:43 AM
I prefer print magazines. Easier to pick up and put down.
9/17/2018 10:42 AM
I am cutting back my social media use dramatically. There’s no way I’d follow a magazine
9/17/2018 10:42 AM
With a print magazine, you can stop reading at any point and leave a bookmark where you stopped; not sure how easy it is to do that with digital. Also, you can return to reread the print version at any time, even years later if the magazine was special.
9/17/2018 10:40 AM
Prefer print. I like to hold whatever I’m reading
9/17/2018 10:40 AM
I prefer printed printed magazines vs digital I like closer view
9/17/2018 10:40 AM
I prefer print but like the social media content as well!
9/17/2018 10:40 AM
The only reason I subscribe to print magazines is the radically reduced cost, but I’m not sure I will continue.
9/17/2018 10:39 AM
The only “magazines” I receive are children’s literary magazines (Baby bug, cricket). I don’t read adult magazines because they’re 1/3 garbage articles and 2/3 garbage advertisements.
9/17/2018 10:39 AM
I prefer print magazines.
9/17/2018 10:38 AM
Prefer print, but don’t subscribe right now.
9/17/2018 10:38 AM
I only read Science. I’m not a dullard.
9/17/2018 10:38 AM
SPEND MY TIME WITH MY PROJECTS
9/17/2018 10:38 AM
Prefer print but as student digital is more economical.
9/17/2018 10:37 AM
Prefer print; more portable and convenient
Still like print at the doctors office, otherwise digital
9/17/2018 10:37 AM
I prefer print over digital.
9/17/2018 10:37 AM
print v digital depends on the time and place
9/17/2018 10:37 AM
Although I like being able to read a tangible article in my hands, it’s just much more cost effective to look up the articles online for free. Content in pop-culture print media is recycled so frequently, there is no reason to pay for the same thing over and over again. I can quickly look up what I need online.
9/17/2018 10:36 AM
Absolutely prefer print Do not use digital or social media for anything
9/17/2018 10:35 AM
Print is the only way for me
9/17/2018 10:35 AM
I just like sport magazines
9/17/2018 10:34 AM
Social media is easier for me, it’s where all my content is
9/17/2018 10:33 AM
I still like to thumb through print magazines, but I’m getting used to reading articles on line now because that seems to be the wave of the future.
9/17/2018 10:33 AM
I like print, but many that I’ve loved for a long time have become kind of thin recently
9/17/2018 10:33 AM
I prefer print but I don’t spend money on a subscription
9/17/2018 10:32 AM
I mostly access internet from my smartphone and it’s hard to read magazines on a smart phone. So I read paper magazines.
9/17/2018 10:32 AM
I like print magazines. The pictures are more vibrant, and I like the feeling of a physical book.
9/17/2018 10:32 AM
Prefer print as I can pick it up, take it with me to appointments, etc. Can read in bed or while sitting waiting for appt’s.
When I am traveling, I enjoy reading digital mags. If not traveling, I usually scan them and read what I am interested in. In Dr. offices, etc., I read print mags.
I don’t care for magazines
9/17/2018 10:30 AM
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