UPDATED 2018 STATISTICS 9/21/18
Freeport Press promoted a 10-question survey (identitcal to the 2017 edition) to a variety of magazine readers in the North America – demographics chart below. The survey was open for 3 days in September 2018 and generated 1226 responses. 1141 responses were solicited through Survey Monkey. The rest were in response to a promotion to the Freeport Press Newsletter audience.
When it comes to our magazines, we read more, read longer and subscribe more often to print than digital.
While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy.
These findings come out of an informal survey we conducted of over a thousand North American consumers. We asked fourteen key questions about the type, subscriptions and time with magazines they had read in the past month, to see if we could draw any conclusions. This year we also inquired about website visits, time spent there plus social media.
It appears more people are engaged with their print magazines than their digital ones. Another interesting result was how little magazines are “followed” via social media. Not that content isn’t found in feeds but that many respondents indicated they are not directly following magazine sources via social media.
Some key findings:
As an aside, we left space for people to jot down their own comments, it was not a required field. What we found was telling. 658 of the 1226 respondents took the time to note their preference. Instead of us picking and choosing the comments that promote print we decided to list them in their entirety below. It’s a long list – we’ll let you draw your own conclusions.
To be sure, our survey was not meant to be a scientifically thorough bit of research, but through it, we hoped to better understand today’s readers and what they like. We believe, for magazines, the value of print stands strong.
* Remember 1141 responses were solicited through Survey Monkey out of the 1226 responses. Also, the 85 nonsolicited responses are NOT included in our demographics above.