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A Fully Modern Media Agency Riffs on Print’s Staying Power
30 October 2018|content, Digital, Magazine, Print
What’s truly behind the staying power of print and the popularity of magazines? According to Cathy Buckmaster of Alhaus, print offers what technology can’t.“Somewhat surprisingly, print is a strangely convenient medium—it’s portable, never runs out of battery and doesn’t require...
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How a Cover Wrap Campaign Brought in Volcanic ROI for Hawaiian Resort
29 October 2018|Magazine, Print
You may remember me writing about cover wraps as an emerging ad tactic earlier this summer. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of select copies,” explained D. Eadward...
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Folio Survey Finds Most Publishers Feeling Optimistic about Next Year
29 October 2018|Magazine, Print
This summer, Folio: surveyed more than 100 magazine executives to get their opinion on revenue outlooks for 2019. The results have been released, and most publishers agree that revenue will go up for them in 2019.“One might expect recent layoffs,...
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This is Not Your Boss’s Legacy Media
25 October 2018|Magazine, Print
Small but mighty. That’s how Suburbia Studios, a Vancouver-based marketing and ad agency, describes itself. The same could be said of the kind of print their clients are using. “Print is alive, kicking and generating terrific results for many of...
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Raise Your Price, Reduce Frequency and Hit Your Highest Numbers Ever
24 October 2018|Magazine, Print
Not that long ago, prevailing wisdom told us that publishing was going digital – as in, digital editions of print magazines. We now know that hasn’t happened, mainly because the curated print magazine experience just doesn’t translate well on screen....
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Why are Billionaires Buying Up Magazine Brands?
24 October 2018|Magazine, Print
We have too much information. It’s coming at us from all corners, as Adam Hodgkin writing in FIPP explains. He quotes the father of artificial intelligence and Nobel prizing-winning economist Herbert Simon as saying that this “creates a poverty of...
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A Decade of Delusions Under the Tree
23 October 2018|Digital, Magazine, Paper, Print
Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
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Print Catalogs in the Age of Amazon … Why?
23 October 2018|Catalog, Print
Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...
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A Student Journalist Embraces Print as the Best Defense Against Fake News
18 October 2018|News, Print
“In a world where fake news runs rampant, online publications do little to mitigate the problem; in fact, they worsen it.” You might expect this quote to be from an established media exec, someone who fails to see the value...
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Why TV Guide Is Thriving as Television Disruption Continues
17 October 2018|Magazine, Print
It’s not your grandmother’s TV Guide. Gone is the red logo shaped like an old-school TV set. Also gone is the magazine’s original reason for existing – serving as a local channel guide in the pre-cable days. So how is...
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