330-308-3300
Contact Us
22 Niche Titles Sure to Spark Insights and Ideas
20 November 2018|design, Magazine, Print
Unless you really haven’t been paying attention, you understand the fundamental shift happening in the magazine industry. Audiences are becoming increasingly self-selective, consuming content that aligns closely with their passions and their interests. And publishers are finding success in providing...
continue reading
How Smithsonian Magazine is Rocking their Cross-platform Event Strategy
20 November 2018|Magazine, Print
When Smithsonian magazine launched in 1970, its prime directive was straightforward – bring in money.“The magazine was launched for commercial purposes, to bring in revenue, as the private enterprise leg of the non-profit institution,” writes Jessica Patterson in FIPP, who...
continue reading
This Year’s Toy Catalogs are Fun, Games and Serious Data
19 November 2018|Catalog, Print
The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the scoop up market share. But these are not the toy...
continue reading
Why the Rise in B2B Print Makes Perfect Sense Right Now
14 November 2018|Print
I’ve written quite a lot about the swing from mass market to niche in consumer publications. But there’s another huge swing underway that might not be on your radar … and probably should be. We’re talking about the shift in...
continue reading
Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective
13 November 2018|Catalog, Print
Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective, you realize that, while print fell out of favor for...
continue reading
Hearst Named UK’s Media Brand of the Year – Here’s Why it’s Important for Advertisers
12 November 2018|Magazine, Print
For Magnetic’s Sue Todd, one of the common traits among great magazine brands is “the ability to build connections and communities with audiences that are hard to establish elsewhere.” Todd, writing in Campaign this week, creates a compelling case for...
continue reading
Just Because They Buy it Online…
12 November 2018|Print
According to Brand United, there’s a bad tendency in the marketing world when it comes to e-commerce strategy. “When marketers think e-commerce, they think digital,” a recent Brand United article starts. “But the data shows, when used together, print can...
continue reading
Cutting through the Digital Transformation Bull
05 November 2018|Magazine, Print
“Less strip lighting and bargain bins and more wooden shelves and lamps.” That statement from Monocle’s Tyler Brûlé cuts to the core of what he believes is wrong with the magazine industry today. “Call it a cry from the heart...
continue reading
Making Sense of the Noise: The Non-existent Crisis in Music Journalism
01 November 2018|Magazine, Print
Here’s another segment of the industry heard from in the swing from mass market to niche. According to Dave Simpson writing in The Guardian, the closure of music industry biggie NME this year hasn’t precipitated a crisis in music journalism,...
continue reading
Real Journalism Still Matters in this World – Just Ask Valentino Dixon
30 October 2018|Magazine, Print
The largest circulated sports magazine in the world has another plaudit to add to its wall – champion of freedom. You may have seen the viral story about Valentino Dixon, a man wrongly convicted of murder who was finally released...
continue reading