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Are You Listening Like Your Brand Depends On It? Because It Does
15 January 2019|Magazine, Print
It’s a new year, and it’s a new frontier when it comes to marketing with content. And if your focus is on filling up the content calendar, you might be missing the point entirely. “A lot has been written and...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
14 January 2019|Catalog, Print
Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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Media Brands Future-proof their Print Titles
14 January 2019|Magazine, Print
“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future.” That quote, from EVP Gregory Gatto of Bonnier Media, spells out the reality of the changing magazine  business model, according to Beth Braverman in...
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Digital-first Publisher Wraps Their Audience in Printed Pages
10 January 2019|Magazine, Print
Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle.  It’s Nice That...
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How to Design Print Ads for Killer ROI
08 January 2019|Advertising, Magazine, Print
As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...
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Four Key Things to Consider about the Rise in Branded Print
07 January 2019|Magazine, Print
I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brands are – as we might expect – well established with plenty of name recognition, like Facebook’s print magazine Grow,...
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Mr. Magazine’s 2019 Industry Manifesto is Spot On
03 January 2019|Magazine, Print
In last year’s manifesto on the state of the magazine industry, Samir “Mr. Magazine” Husni started off with a rousing declaration. “Magazines are money makers,” he said at the time. “Their words are eloquent and resonate with what magazines are...
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Finger in the Air or Fully Accountable?
20 December 2018|Digital, Magazine, Print
There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...
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Google’s Print Ads are Anything But “Clear and Conspicuous”
19 December 2018|Advertising, Magazine, Print
Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print.  Yep, you may not have realized it (very few did) but recent magazine covers in...
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The Shift in Fashion Publishing from Mass to Branded Print
18 December 2018|Magazine, Print
Glossy pages, heavy cover stock, ads touting fashion that may be haute couture look more like something out of Whoville … mass market fashion magazines over the past few generations have strayed away from the “what should I wear” and...
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