What’s In Your Print Quiver?
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The always illuminating D. Eadward Tree remembers “the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital,” he writes in Publishing Executive. This specialization, he notes, usually broke down along these lines:...
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Wired is Still Putting Out a Print Magazine …and It’s Still Fantastic
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Last year we wrote about Wired, the print magazine that targets a decidedly digital audience. At the time, Wired’s new EIC Nick Thompson was asked by Recode Media’s Eric Johnson about the future of the magazine. “Will Wired still be...
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Oh-So Magazine – a Love Story in Real Time
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The slow-down factor. That’s the real beauty behind Oh-So, a magazine dedicated to females in the world of skateboarding. “ … hopefully, whoever sees it; it gets them to slow down and reflect on the fact that they may have...
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Now it’s Print’s Turn to Do the Disrupting
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Last week BuzzFeed took a foray into the world of print with their one-off 12-page news magazine. They called it a “stunt” at the time, but there was clearly a business strategy at play to test the waters. And that...
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The Antithesis of the Online Experience
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Mindful. It’s the mantra as well as the title of the magazine edited by Anne Alexander. It’s a role that fits her perfectly, as Samir “Mr. Magazine” Husni noted in a recent interview. It also strikes a chord with so...
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Tom Tom in Print – Giving Female Drummers the Respect Google Didn’t
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Ten years ago, drummer and drum machine programmer Mindy Abovitz-Monk typed “female drummer” into Google’s search bar. The results were sad. “Everything from bikini-clad women standing next to drum sets, to articles about whether or not women could play drums...
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Redesigned GOLF Magazine Flies Straight up the Fairway
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It’s fresh. It’s bold. It’s loaded with technical info and rock star-style imagery. It’s the newly redone GOLF magazine, and its launch is causing a buzz in the world of sports magazines.  “With this issue we set a new standard...
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To There and Back Again – the New Life of Thomas Cook’s Excursionist
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The name Thomas Cook is iconic in the European travel industry. The brand’s 3,000 retail travel shops draw some 40 million consumers into their stores each year, most of them looking for information about their next big travel adventure. In...
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The Million Dollar Question for Marketers
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If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?...
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Does This Book Make My Brain Look Big?
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You know that feeling you get when you close your eyes after a long day of screen time, and you can see the words, images (or, let’s face it, the candies you crushed) passing in front of  your lids? Yeah,...
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