Joanna and Chip Give the Magazine Industry a DIY Lesson
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When The Magnolia Journal launched in print just over two years ago, we knew it would be a smash.  With 4.7 million followers on Instagram, half a million Twitter followers and a hit TV show on HGTV, striking out into...
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D. Eadward Tree Riffs on 6 Trends that Sum up Publishing in 2018
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It was quite a year to be in publishing. Or as D. Eadward Tree writes in Publishing Executive, “What a crazy, up-and-down year this has been in publishing!”  The always interesting (and often prescient) Tree points out three pairs of...
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A Mouse-eared Bottle Opener? Only in Print
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TThe Mouse is 90. And for German publisher Egmont Ehapa Verlag, that meant a one-off print magazine devoted to everybody’s favorite rodent. He asked magazine consulting group We Like Mags to create the special issue Micky, and they dove in....
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Life at the Treeline Gets Its Own Magazine in Strung
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There’s a new magazine on the newsstands that definitely not for anyone who’s afraid of heights.  Strung Magazine, published by the same folks who put out Tail Fly Fishing Magazine, shows its readers a look into “life at the treeline,...
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Paper or Digital, Consumers Want Choice
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Hard to imagine, but there are still a lot of companies out there spreading the “greenwashing” myth. “Environmentally-conscious consumers rely on corporate messages to inform their purchasing choices,” explains this article in Two Sides NA.  “Yet, it is not uncommon...
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Where to Find the Best Audience for Your Ads
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Trust is a serious commodity in today’s publishing landscape. And it’s not found on social media, despite the industry’s best efforts to convince us that that’s where we should consume our news. “Getting the news” in our multi-channel world has...
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Information for All: The Washington Examiner Moves Beyond the Beltway
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A bastion of Beltway insider news is expanding its reach to the national level.  As Clarity Media recently announced, The Washington Examiner will dramatically increase its distribution and expand its editorial focus in 2019. “Currently available only to lawmakers, decision-makers,...
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Why Magazines Work Hardest When You’re Off the Clock
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City A.M., a luxury lifestyle magazine for “the clued-in City worker” (righto, that means London), veers off the expected track when it comes to getting into the right hands. You might expect that a magazine for workers would be distributed...
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It’s the Most Wonderful Time … for Print Catalogs
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Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely,  A modern retail customer If we could pen a letter to the imaginary marketing Santa in...
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What Campus Recruiters Understand about Young People and Print
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Choosing a college comes down to so many different factors – the fields of study they offer, the extracurricular activities, the football team, even the dorm room amenities. At the root of it all is a good story. Students choose...
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