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No, Millennials Haven’t Ruined Everything
08 April 2019|Print
A lot of the Millennials I know are (justifiably) tired of being blamed for breaking … basically everything … from shopping to beer to company culture. “It’s no secret that Millennials do things a little differently than the generations that...
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Publishing in 2019 — Fueling the Plane in Mid-air
08 April 2019|Print, publishing
Refueling in mid-air – that is the analogy Julia Raphaely, CEO of Associated Media Publishing in South Africa, gives to the evolution of publishing since the digital disruption. “The magazine industry has been totally disrupted by technology,” Raphaely says in...
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Awards Spotlight Print’s Powerful Impact on Your Audience
01 April 2019|Marketing, Print
It’s the age of big data. In all areas of business – and in particular in marketing and advertising – hard data is helping us gain insights and make a more effective decision. “In an increasingly complex publishing world,” writes...
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On Paper Houses and Romantic Geography
01 April 2019|Magazine, Print
For Audrey Fondecave, one of the editors of Too Much magazine, design cannot be separated from content in the creation of a compelling experience. As we learn from her interview with Stack founder Steven Watson, the physical print experience is...
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GQ’s New Role in the Era of the Niche Lifestyle Title
26 March 2019|Magazine, Print
To hear Will Welch tell it, the age of the general interest, mass-market title is gone. In its place is the age of niche. Welch spoke to Samir “Mr. Magazine” Husni about his vision for the GQ brand under his...
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Meredith Aims for the Pet Market with Happy Paws
26 March 2019|Magazine, Print
Well, this is just adorable. Meredith Corp., the publishers behind the wildly successful Magnolia Journal that has taken over the lifestyle market, is now setting its sights on pet owners. According to Greg Dool in Folio:, the company’s latest launch...
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Two Magazines, One Brand – a Look at 1843
26 March 2019|Magazine, Print
The Economist is one of the fixtures in the magazine industry; they’ve been around in one format or another since 1843. So it was fitting that they named their spin-off title 1843 when it launched in 2016. At the time,...
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PuIizzi to Print Panners: Bite Your Tongue
25 March 2019|Marketing, Print
“Bite your tongue.” That’s the basic reply from Content Marketing Institute’s Joe Pulizzi when people tell him that print magazines are irrelevant. “No content distribution type ever really dies,” Pulizzi wrote in LinkedIn last week. “It only changes. Vinyl albums...
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Fresh Data on Direct Mail to Help Make the Sale
21 March 2019|Marketing, Print
As print’s place in the multi-channel marketing strategy evolves, so do the questions our sales teams and our customers have. Earlier this week I shared my thoughts on D. Eadward Tree’s excellent post “8 Ways Media Sales Reps Can Increase...
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Two Stunning Indie-inspired Magazine Redos
19 March 2019|design, Magazine, Print
There’s so much to love about print magazines. The feel of the stock, the smell of the ink, the way a deep read in print draws you in. Part of the standout experiences in print magazines is, of course, the...
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