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Publishing … Outside the Box and Way Off the Page
29 April 2019|Print
What’s next for print magazine publishers, now that they’ve embraced a multi-channel approach to their brand? According to Janet Levine writing in AdAge, it’s time to embrace an attitude of reinvigoration that goes way beyond the page.Print publishers, she believes,...
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From Potential to Proof – Print’s Resurgence is Happening
24 April 2019|Print
What a difference a year makes. Back in 2018, FIPP President and CEO James Hewes said he thought 2018 was “going to be a pretty good year, actually.” “It’s funny you know, ever since I took this job I’ve been...
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Print – It’s the New Old Brand Darling
23 April 2019|Print
Earlier this month we shared the news about digital-first dating app Bumble joining the print revolution. That was quickly followed by news that Netflix launched their own print magazine to go after their share of Hollywood awards. These are just...
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(Climate) Change in the Magazine Industry
23 April 2019|Magazine, Print
Photo: Rishabh Malik/courtesy Atmos “We want everyone to be collaborating on this and speaking about it.” The “it” is climate change, and the speaker is Jake Sargent, fashion brand head turned publisher of Atmos magazine. As Adele Peters explains in...
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The Ad-Free Magazine Renaissance Continues
22 April 2019|Magazine, Print
Magazines and ads … the two go together like peas in a pod, and the ad-funded model has been a staple of the magazine industry for decades. Yet with the drop in print ad budgets over the past 10 years,...
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Why Print Will Always Have a Place
16 April 2019|Print
M. DYKSTRA / SHUTTERSTOCK / THE ATLANTIC “A screen is many things all at once or in quick succession: The New York Times, Netflix, an auction house, a video of last summer’s vacation, a box of recipes, a text from...
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Netflix Launches a Print Mag to Go After Hollywood Gold
15 April 2019|Digital, Magazine, Print
They started in physical media – as a DVD-by-mail company – then evolved to become a massive online streaming service and, most recently, media content producer. Now, Netflix is looking to physical media again as they attempt to earn kudos...
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Print’s Resurgence … Blip or Renaissance?
15 April 2019|Magazine, Print
While we’ve been rolling our eyes (hard) for a few years now whenever anyone utters the “print is dead” saw, we know we’ve been ahead of the curve understanding print’s future. Now, more support that the digital bubble has burst,...
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The Loss of Memorabilia in the Digital Age
11 April 2019|Print
Does anyone collect old emails? That’s the question Peter Funt asks in the New York Times, as he writes about the rapid disappearance of our physical mementos – everything from playbills to baseball tickets to shoe boxes full of photos....
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The Buzz Around Digital-first Bumble’s New Print Title
10 April 2019|Digital, Magazine, Print
The dating app maker just launched a lifestyle magazine offering stories and advice about dating, careers and friendship to their 50 million+ users. Just yesterday we were talking about the growing trend of “reverse publishing” – digital-first brands that are...
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