330-308-3300
Contact Us
We are All Print Geeks: 9 Studies Show Why
02 March 2015|Print
[responsive][/responsive]Love the feel of a great book? Or are you one of those who have forsaken print for your Kindle? Either way, you may be surprised as what researchers are learning about the true value of reading books in print....
continue reading
Creating Selfish Permanence in a Digital Design World
02 March 2015|Magazine, Print
[responsive][/responsive]Kai Brach admits that the initial motivation for creating his new print magazine was purely selfish. “I was doing web designs for clients and I got really tired of producing something that didn't last very long; whenever you create a...
continue reading
One Year Later, Allrecipes Print Venture is Booming
26 February 2015|Magazine, Print
[responsive][/responsive]At the time, it was a fairly bold concept – take a successful digital-only platform and use that as the basis to launch a print magazine. Bold, and brilliant, as Allrecipes has grown from their initial launch in mid-2013 to...
continue reading
The Kitchen Table Factor: Why Print Mail Trumps Digital
25 February 2015|Print, USPS
In any customer relationship, attention, relevance, trust and access are critical to success. If you can gain that kind of personal and direct access to your prospects, imagine how that could change your sales program. We talk about direct mail...
continue reading
Digital Media, You Have Curation Problem
23 February 2015|Digital, Magazine, Print
Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...
continue reading
7 Reasons Magazines Belong in Your Media Plan
20 February 2015|Magazine, Marketing, Print
[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...
continue reading
Print Deniers Living in “Cloud Cuckoo Land” Says One Digital Evangelist
19 February 2015|Digital, Print
[responsive][/responsive]Matthew Buckland, a self-proclaimed “digital evangelist” and owner of a digital agency, is on a personal and professional mission to “find truth.” And he’s taken aim at print. “There are few good things to say about printed media these days,”...
continue reading
Barney Goes Print; Fashionistas Will Go Wild
19 February 2015|Magazine, Marketing, Print
[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...
continue reading
How This 200-Year-Old Publisher is Winning at Life
17 February 2015|Digital, Magazine, Print
[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...
continue reading
Print: It Just Won’t Die for Marketers
17 February 2015|Marketing, Print
[responsive][/responsive]It’s been poked and prodded, dissected and dismantled. It’s been knocked about and pushed aside by a ravenous digital marketing frenzy.  The printing industry has seen a heavy share of plant closings and mergers, while customers have scaled back in...
continue reading