print Archives - Page 114 of 121

Revisiting the Pitchfork Review One Year Later

15 January 201515 January 2015|Digital, Magazine, Print

It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

Once Upon a Time at Airbnb

12 January 201512 January 2015|Magazine, Print

When Airbnb launched its print magazine last fall, we applauded. To us, the reasons for branding out with this kind of content were self-evident and confirmed what we were seeing among other digital-first companies launching print titles. While it’s evident...

National Geographic’s Goldberg Says Closed Doors Won’t Work Anymore

08 January 201508 January 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Calling it “the best time in the world to be editor-in-chief,” National Geographic’s Susan Goldberg is enthusiastically embracing the new realities of publishing, bringing a fresh approach to the iconic magazine. Goldberg was interviewed by The Washingtonian’s Andrew Beaujon and...

Print Books Made a Comeback in 2014

08 January 201508 January 2015|Print

[responsive][/responsive]It was a good year for print books. By the summer of last year, print books were dramatically outselling e-books, with digital titles making up less than one in four sales. And by year’s end, print continued strong, with unit...

Travel Industry Site Skift Debuts Print Magazine

07 January 201507 January 2015|Digital, Magazine, Print

[responsive][/responsive]Early adopters go out on the limb; it’s what they do and what they love. We expect it, and we appreciate that their risk-taking makes it easier for the rest of us to follow. And so it is with digital...

More Marketers Weigh in on the Value of Print

06 January 201506 January 2015|Advertising, Marketing, Print

As the world went digital, many businesses did too. Yet what did they risk by cutting traditional media out of the loop? “Many people have started using the Internet as their primary source for networking and information,” writes Katherine Halek...

What Digital Marketers are Saying About Print

05 January 201505 January 2015|Marketing, Print

[responsive][/responsive]Credibility, impact, legitimacy – these are just three of the words one digital marketing consultant uses to describe the benefits of print. “Print offers a credibility no other medium can offer,” writes Marjorie Steel in the Grand Rapids Business Journal....

2014 Was a Hot Year for New Print Titles

05 January 201505 January 2015|Magazine, Print

[responsive][/responsive]Let’s just say it. Magazines had a booming good year in 2014 in terms of new titles in the marketplace, says Keith J. Kelly in The New York Post. Kelly cites stats from Samir Husni (aka Mr. Magazine) of the...

Retailers Keep Sending Out Catalogs: Here’s Why

29 December 201429 December 2014|Catalog, Print

[responsive][/responsive]Question: With the rise of everything digital, why would marketers continue to bother with the expense and hassle of creating and sending printed catalogs? Answer: Because they work. And the 11.9 billion catalogs sent this year work in new ways...

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