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What One Print Junky Says About Her Favorite Medium
13 February 2015|Marketing, Print
[responsive][/responsive]Tini Alexander is a print junkie. Her blog, Dreaming in CMYK, is a testimony to the deliciousness of the four-color printing process, and she has a self-professed obsession with the medium. So, when she gives us her Top 5 Reasons...
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What’s Different About Catalogs Today
10 February 2015|Catalog
[responsive][/responsive]Most of us remember the J.C. Penney “Big Book” or the Sears catalog. Those behemoths sat, dog-eared and marked-up, for months on side tables. As kids, we cut out pictures for our letters to Santa Claus, in much the same...
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Tech-Savvy Teens Still Prefer Print
04 February 2015|Print
[responsive][/responsive]Born with technology at their fingertips, today’s teens are truly digital natives, learning to speak the language of social media and digital discovery as easily as learning to talk. Yet, somewhat surprisingly, they prefer to read books in print according...
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Why Anna Jones Chooses Excitement Over Fear
03 February 2015|Magazine, Print
[responsive][/responsive]What’s terrifying to some is exhilarating to others, and Anna Jones falls squarely in the latter. Speaking to The Guardian’s Oscar Williams, the Hearst UK CEO waxed bullish on the future of the magazine industry. “It’s one of the most...
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Print — The Gateway Media
27 January 2015|Print
[responsive][/responsive]As marketers we seem to be coming to a collective grip on the fact that our customers are living in a multi-channel world. It is no longer a question of “digital or print” as we put our campaigns together. Rather...
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10 Facts About Print That Mean Business
27 January 2015|Print
We’ve been talking a lot about the shift in understanding of omni-channel marketing, with print and digital co-existing and working in tandem to drive business. Yet it can still be a tough sell to include new print initiatives in your...
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(Insert Name Here) is Bringing Printing Back
26 January 2015|Catalog, Print
J.C. Penney is set to relaunch their print catalog this spring, after the retail giant shut down the “Big Book” in 2009.  According to Suzanne Kapner in the Wall Street Journal, the decision was made “with data showing that many...
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On Point Rant for the Day: Print Ain’t Dead!
22 January 2015|Magazine, Print
As one of the largest industries in the world (bigger than the auto industry in sheer number of employees), print is far from dead says Bob Sacks in Media Vent. “Did you know that print is a $640 billion dollar...
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Print Book Sales Grow as E-book Sales Dip
20 January 2015|Print
[responsive][/responsive]Earlier this month we reported that for books, print is making a comeback (based on figures from Nielsen BookScan and reported by Publisher’s Weekly). We noted that print books significantly outsold e-books in the first half of last year, further...
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Advertisers Ask “Where’s the Print?”
19 January 2015|Advertising, Magazine, Print
[responsive][/responsive]Well, that didn't take long. After announcing in 2012 that it was scrapping its print edition, T.H.E. Journal has announced it will begin publishing again in print this month, writes Michael Rondon in Folio:. “When the decision was made to...
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