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Wired’s Creative Head Says Print’s Not Going Away
31 March 2015|Magazine, Print
When Wired magazine launched in 1993, co-founder Louis Rossetto famously claimed "the Digital Revolution is whipping through our lives like a Bengali typhoon.” That typhoon has certainly disrupted the traditional magazine model, yet Wired continues to thrive in both print...
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Why Invest in Print Ads? Because They’re Worth It
31 March 2015|Advertising, Print
Buy a domain, launch a website, and start talking up your product on Facebook. Many small business owners over the past decade have been made to believe that this is the way to success nowadays. Too bad they are wrong,...
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NY Times Still Relies Heavily on Print
31 March 2015|Print
Who still reads print newspapers? According to the New York Times, enough to still bring in the lion’s share of revenue. “More than 70 percent of all revenue at The Times came from print last year,” writes NYT’s Margaret Sullivan....
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Why This New Wave of Independent Magazines is Thriving
26 March 2015|Magazine, Print
“If you believe what you read,” writes Rana Niamh Smith in The Telegraph, “the print media has been on its deathbed ever since the birth of the internet." “But someone forgot to tell the creatives behind the latest wave of...
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Time’s Pearlstine on Print and the Future
25 March 2015|Digital, Editorial, Magazine, Print
[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...
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Print Captures a Unique Moment in Digital Arts
24 March 2015|design, Print
[responsive][/responsive]Creative designers and graphic artists from around the world use the portfolio platform Behance to showcase their digital talent. Not only is it a terrific way to build a digital portfolio you can share with potential clients, it’s also increasingly...
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Three Entrepreneurs on Why They Kickstarted Print Magazines
20 March 2015|Magazine, Print
Among the changes in the business landscape the past several years is a growing use of crowdfunding site Kickstarter to launch entrepreneurial projects, including print magazines. [responsive][/responsive]Cobus Heyl of FIPP notes that “it is interesting to find independent magazine media...
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Holiday is Back in Print, After 37 Years
20 March 2015|Magazine, Print
[responsive][/responsive]The travel industry and the travel writing industry have always had a symbiotic relationship, notes Jeremy Leslie in Svbscription, “each funneling business and inspiration to the other.” “For travellers – even armchair ones – travel magazines have been a vital...
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How Free Equals $15 Million
19 March 2015|Magazine, Print
[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...
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For Startups, Print is the New Print
18 March 2015|Magazine, Print
[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...
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