The Doctor Who Theory of Print and the Millennial
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According to the millennial generation, a well-crafted print experience is worth the price of admission and the medium is regenerating to provide just that. While conventional wisdom would have us believe that Millennials are averse to paying for content, a...
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The Good Business of The Good Life
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Dr. Oz The Good Life may be only two years young, but its success story is one that legacy titles may want to pay attention to. This is a story about consumer choice. Dr. Mehmet Oz, beleaguered and embattled natural...
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They Said Yes…to New Luxury Jewelry Title
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Bling-Scene addresses “what’s missing” in the luxury magazine niche and offers consumers a tangible connection to the high-end jewelry world. “In the world of luxury lifestyles, nothing is more posh than fine jewelry,” writes Samir “Mr. Magazine” Husni. “We’ve all...
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This is How You Make Print Noisy
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How do you make a print magazine about sound audible? For The California Sunday Magazine, the solution was surprisingly simple. The California Sunday Magazine is known for its innovative thinking. After all, it came to life as a print title...
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When Bloggers Print
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The competitive world of big money blogging has a print magazine all its own. And it’s so good we have to blog about it. Here’s our blog post about a print magazine that’s all about blogging. And if anyone tells...
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Men’s Health Editor Embraces the Audience-First Approach
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New editor-in-chief brings a clear focus: “It’s all about the reader.” When Matt Bean started as an associate editor for Men’s Health, the digital revolution was in its early stages. He grew with the technology and was in charge of...
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Indie Mags Called the “Heart and Soul” of Print
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As anyone who associated with one knows, indie titles have far different motivations than corporate publications. And that’s why they are such a powerful tool for self-expression. “My magazine doesn’t have a target audience or a big message. I just...
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Keep that Golden Egg-laying Goose Happy
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Pursuing a print strategy with long-term potential makes more sense that focusing on short-term revenue, no matter how tempting that immediate gain looks. News publishers faced with declining newspaper sales have resorted to any number of strategies to keep their...
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Rocking the Recent Music Titles
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“Don’t know your bluegrass from your elbow?” These magazines might help sort it all out. Okay, music fans, here’s one for you: What do Neil Young, Radiohead’s Thom Yorke and The Smiths all have in common? They all grace recent...
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Now Arriving: Amtrak’s New On-board Title Hits the Tracks
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The National spotlights the cultural and visual travel experiences on America’s Railroad. ® It’s finally here! Amtrak has unveiled the inaugural issue of The National, its shiny new onboard magazine. “We are dedicated to enhancing our customers’ onboard experience, highlighting...
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