Feast on This: Milk Street Magazine from Christopher Kimball
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The iconic American foodie talks about why his new print magazine is the perfect place to engage his audience. Did you know that 97% of all cookbooks purchased are printed on paper? “You can cook off a screen or a...
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Glamour UK is Growing Up and Growing Smarter
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Glamour UK is now firmly a teenager, and it’s growing up to be quite the smarty. “Glamour [UK] is celebrating its 15th anniversary with a strategic shift in recognition of its readers’ evolving lives, enhancing the ways in which the brand...
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UK Luxury Mags and the Smell of Money
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“[It is] something to do with the sheen of the paper, the way that the ink sits on the page, the smell of money and desire that wafts off the page.” It’s called the “magazine moment.” It’s that certain something...
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The Revenge of Analog, Now at a Store Near You
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“I just like the feel of a book in my hands!” It’s undeniable; this is the line that comes up in almost any conversation about print books versus digital. And while we may pass it up as trite, it encapsulates...
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The Costly Mistake Brand Marketers are Hard-wired to Make
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Is there a collective human blind spot when it comes to legacy media? What publishers need to know about the people buying ads. As humans, we seek out the new, the unknown, the bright and shiny. This basic human trait,...
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Why Younger Audiences Are Spending More Time with Print Magazines; What Publishers Need to Know
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The value of print magazines in building trusted relationships with an audience cannot be matched by other channels…and younger readers continue to prefer print over digital for magazine consumption. That’s just two of the insights Bob Wooton, principal at Deconstruction,...
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Yeah, It’s Not Really About Dead Trees
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We all know trees die to make paper, right? Well, not really, as Will Glassman in Inspired School Marketers explains:“I live within walking distance of Historic Rittenhouse Town in Philadelphia,” writes Glassman.  “William Rittenhouse built America’s first paper mill at...
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Up North, the Preferred Magazine Platform IS…
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For Canadian magazine readers, the data shows that print is definitely first choice when it comes time to read. We are pretty clear about U.S. magazine readers and their preference for print titles, but how about our neighbors to the...
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Can Artificial Intelligence Be Trained to Evaluate Art?
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The publishers of EyeEm Vision turned to a computer to curate an issue of their print magazine. The results are stunning. Earlier this fall a hot topic making the rounds was “Can algorithms replace human editors?” Discussions were prompted by...
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Hot Trends in Regional Magazine Revenue
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BoSacks has a thing for regional titles and the people who create them. “Each time I go a CRMA event the air is charged with excitement, brothers and sisters sitting in a conference room sharing new ideas and divergent internal...
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