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Why NOW is a Golden Age for Magazines
20 December 2016|Magazine, Print
“Magazines have always thrived on technology change, but this was a different type of challenge.” Jeremy Leslie knows the magazine industry. As owner and founder of magCulture, he’s witnessed not the death of print as so many have said, but...
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Let’s Get Physical…Leveraging the Nostalgia Moment
19 December 2016|Magazine, Print
Physical artifacts are making a comeback in a huge way, and we have the Internet to thank for it. “Nostalgia is having a moment. Stranger Things, a paean to the '80s (that happened to be brilliant in its own right)...
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How to be Smarter, Richer and Healthier in 2017
19 December 2016|Print
The key to achieving those New Year’s resolutions is surprisingly simple…and no batteries, memberships or beeping wristbands required. Want to be smarter in the New Year? Maybe fatten your bank account or grow your business? Or perhaps health and fitness...
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Digital, Baby, You’ve Got a Lot to Learn…
15 December 2016|Advertising, Digital, Magazine, Print
Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...
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From Blog to Print…a Pioneering Woman
13 December 2016|Magazine, Print
Ree Drummond, the blogger turned Food Network star known as the Pioneer Woman, is about to get her own glossy print magazine. “The first issue of the magazine will debut in June and it will be edited by Food Network...
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Are News Publishers Chasing a Future that Doesn’t Exist?
12 December 2016|News, Print
Roger Fidler was used to being laughed at back in the 80s when he predicted the future of news. “It was not quite like Roger had descended from another planet,” a colleague of his once told Washington Post report Michael...
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Teens Snub e-Books; Choose Print
12 December 2016|Print
Calling the results “surprising,” an Australian research finds that teens are still choosing print over digital, in spite of the availability of e-readers and e-books. “Joint research conducted by Melbourne’s Deakin University and Perth’s Murdoch University has found teenagers are...
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STAND, a Magazine for Men Who Want to be Better
09 December 2016|Magazine, Print
“I’m just a huge fan of print. When I read something, I want to grab it in print. When Borders (Bookstore) was opened, I would go there during my weekly Friday afternoon routine when I would get out of work...
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The Irony of Digital and the Indie Magazine
08 December 2016|Magazine, Print
Given the massive choice in reading material we all have, and the power of our digital lives to boost discovery, it’s no surprise that niche magazines are finding their avid followers. Three titles in particular show just how tightly topical...
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A Simple Explanation on How Magazine Ads Work
08 December 2016|Advertising, Magazine, Print
For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was...
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