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The Best Mudslinging Ever Printed
08 November 2016|Print
As Election 2016 wraps up, enjoy this timely look at some of the best and most cringe-worthy posters in U.S. history. As the 2016 election cycle finally comes to a head, we thought you’d enjoy this trip through the way-back...
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The Craft Beers of the Magazine Industry
08 November 2016|Advertising, advertorial, Magazine, Print
For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...
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The Ad Comeback Story of the Decade
03 November 2016|Advertising, Magazine, Print
Industry studies show that the benefits of magazine ads often outweigh newer digital avenues, particularly in the all-important area of building consumer trust. Ten years ago many in the industry were saying that magazines were down for the count. As...
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Mass Market Fashion … Is It Getting Real?
02 November 2016|Digital, Magazine, Print
While they may not be industry experts, the college generation knows what they want in a magazine. “What does the future of fashion magazines hold?” The question was posed to open an article written by Daisy Guy that appears in...
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15 Years of Delicious Premium Publishing
01 November 2016|Magazine, Print
For the folks behind News Corp’s Delicious title in Australia, it’s been a case study in audience building tactics. Q: What’s pink and blue and looks good enough to eat? A: The cover of Delicious’ 15th birthday issue. And it’s...
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What Four out of Five Consumers Do Every Single Day
01 November 2016|Print, USPS
Want almost guaranteed connection with your audience? This is it. In spite of massive changes in how businesses do business and consumers consume, when companies are looking for the most direct pipeline to new customers, direct mail remains a solid...
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Polar Bears and the BBC…Now in Print
01 November 2016|Magazine, Print
A partnership with content agency River Group allows the British Broadcasting Corporation to expand its renowned brand into print.  We can’t love this enough. BBC Earth, according to Freddy Mayhew in Press Gazette, launches its new monthly print magazine this...
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Swim Swam Dives in Print…and Hits Gold
24 October 2016|Magazine, Print
Why print? For the brand that’s all about swimming, the answer is that people want to hang on to the content experience. And that’s reason enough to find success. In a world of here now, gone in a flash digital...
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Elle Gets Real with Augmented Reality 
19 October 2016|Digital, Magazine, Print
Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...
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Hello, Magnolia, You’ll Fit Right in Here
18 October 2016|Magazine, Print
The Magnolia Journal, Meredith’s new lifestyle magazine with HGTV stars Joanna and Chip Gaines, hit newsstands across the country last week. What do you do with your brand when you’ve got 4.7 million followers on Instagram, half a million Twitter...
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