A partnership with content agency River Group allows the British Broadcasting Corporation to expand its renowned brand into print.
We can’t love this enough. BBC Earth, according to Freddy Mayhew in Press Gazette, launches its new monthly print magazine this week.
“The publication is a result of a partnership between BBC Worldwide, the broadcaster’s commercial arm, and content innovation agency The River Group,” Mayhew notes.
BBC Earth, the publishing arm of the British Broadcasting Corporation (BBC) and producer of the Frozen Planet and Planet Earth documentaries, will sell in the UK and many overseas locations.
“BBC Earth will be packed full of unmissable photography and inspiring features across nature, science, people and space, tailored for the whole family,” notes Sharon Kirby of The River Group, the content agency partnering with the BBC on the project.
“It will inform readers about what is happening in the month ahead, from the latest BBC Earth programmes to events, natural wonders and places to visit,” Kirby notes.
Andrew Moultrie, director of consumer products at BBC Worldwide, adds: “Our partnership between BBC Worldwide and The River Group is a great opportunity to deliver fascinating, engaging editorial content to our audiences and we are thrilled that our first launch together will be BBC Earth Magazine, adding an exciting extension to the brand.”
Why do we love this so much? We think print is the natural medium for these kinds of in-depth stories and engaging images, and a monthly magazine format is almost guaranteed to engage new readers and solidify the brand position.
Well done, BBC. We look forward to reading this.