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W Doubles Down for October…and Creates Something Extraordinary
05 October 2016|Advertising, Magazine, Print
It’s got two sides, 11 covers and four-panel folds throughout, and it’s driving ad revenue like crazy. How W is pushing the boundaries on the traditional print fashion magazine. So long September and your voluptuous fall fashion issues; October is...
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Moving the Bar on the Metrics that Really Matter
03 October 2016|Magazine, Print
When it comes to influencing the KPIs that build brands, magazine media outperforms any other environment. Brands looking to raise KPIs in their marketing efforts would be wise to partner with magazine media, according to a recent report from Magnetic....
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Digital Agency Turns to Print to Build Brand
29 September 2016|Digital, Magazine, Print
This U.K. digital agency is launching a print magazine aimed at the tech sector in a move to engage a wider audience.  File this under ‘Music to our Ears.’ Harrison Williams, the founder of the London-based digital agency CHC Digital, had...
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For P&G, Print is Absolutely Critical to Brand Growth
29 September 2016|Advertising, Print
“We need to connect with our consumers and convince them to try our products and print advertising plays a significant role in driving this consideration.” Global consumer products brand Proctor & Gamble knows that their marketing efforts are about more...
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It’s Not Print that’s Dead, It’s Patience
27 September 2016|Magazine, Print
There’s nothing like a dog-eared page to signal real reader engagement. Andy Seibert has seen it all in his 20+ years in brand journalism. “I’ve seen the power of print rise, fall, and steady,” Seibert writes in CampaignLive. “The truth...
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New Book Celebrates the Marketing of the American Automobile
23 September 2016|design, Print
Designed as toss-asides, the humble marketing brochures have been lauded in a new must-have book for anyone with a penchant for cars, marketing and stunning design. The history of the marketing materials behind the American automobile is the subject of...
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New Dutch Print Magazine is a Truly Beautiful Thing
22 September 2016|design, Magazine, Print
The publishers explain why a magazine for and about designers really has to be in print.  A new print title, billing itself as “by, for and about design lovers,” has already garnered strong community support in the Netherlands and the...
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Expedia Launched a Print Campaign…and it Worked Like Crazy
20 September 2016|Advertising, Magazine, Print
The online booking company sees a 20% bump with print ads that are big, beefy and buff....and connect with their key demographic. For a travel booking company, getting in front of frequent flyers is a high-stakes game. And when Expedia...
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Design Envy: The Indie Magazines We Wish We’d Designed
20 September 2016|design, Magazine, Print
Take a closer look at these 10 independent titles that truly embody the relationship between form and function. What makes an indie magazine great? For some, it’s the content. For others, it’s the design. For some, like the magazine aficionados...
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Online News and the Rat in the Maze
15 September 2016|News, Print
Bring back design hierarchy for online news, one digital journalist begs as he explains the importance of print as a delivery device. “I’ve been an online journalist for 20 years—and still, you’ll have to pry my newspaper from my cold...
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