September Lands with a Thud
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An inside look at the weighty issue of the September titles and what it tells us about fashion advertising. You know it’s September when the all-important fall fashion issues hit the newsstand. And they are hitting this year with a...
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Print Holds Court in the Cross-platform Ad Landscape
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While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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Swarovski & Condé Nast Partner on Salt
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We’ll all feed our inner dragons with this title from the iconic crystal brand, now set to publish through its partnership with Condé Nast. Attention bright and shiny thing lovers. Salt, the glittery print celebration of all things crystal from...
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Survival Rates and the State of the Magazine Industry
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More new magazines are surviving longer than they were ten years ago…is it time to start celebrating? Behind every stat there’s a story. Samir “Mr. Magazine” Husni keeps a careful eye on magazine publishing stats, faithfully noting the number of...
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How to Find Those Upscale Consumers
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Looking for that affluent audience? Turns out they’re busy reading magazines. For brands looking to connect with well-educated and well-to-do consumers, they should look no further than magazines to find them. “The quintessential subscribers to printed American consumer magazines are...
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Flea Market Style Jumping Back onto Shelves
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After a two-year absence, several former Harris Publications titles are coming back to print. Billionaires and flea markets might not seem a likely match, but that hasn’t stopped Spencer Hays. The owner of Athlon Media, Hays is behind the recent...
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A Very Challenging Idea for a Magazine
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One publishing duo learns the hard way how the traditional magazine industry operates. Eric Mirbach and his co-publisher and life partner Julia Vliakoch had an epiphany. The two vegan lifestyle proponents wanted to use their talents to move the vegan...
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Publishers Spinning Straw into Gold
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Drop your price, sell more ads: How this innovation is working for some big name magazines. If you want to survive in a changing world, you have to let go of old business models that are holding you back. It’s...
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Experience Trumps Platform for Content
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Empowered consumers move beyond the digital versus print debate; what they seek is a tailored, inspiring experience. Digital versus print? It’s the ongoing and heated debate for those of us in the industry. But to the consumers we are all...
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Hearst Goes All In With Unified “We Are Fashion” Campaign
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Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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