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Wallpaper* Turns 20 and Pulls Out the Stops for the Anniversary Issue
13 September 2016|Magazine, Print
“We now begin with design and the world is a better place.” ~ Wallpaper* editor-in-chief  When Wallpaper* launched in 1996, the concept of design “was still largely considered a last-minute bolt-on, a perfunctory styling job. We now begin with design...
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What ALIVE Magazine’s Big Plans Tell Us about the Industry
13 September 2016|Magazine, Print
Lifestyle-based print -- especially in the luxury space -- is hot, attracting both advertisers and readers willing to pay higher prices. Look out, Midwest markets; there’s a new player on your doorstop in the regional magazine niche and it’s looking...
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What the Average Joe in Your Company Needs to Know About Print
12 September 2016|Print
Put these facts in your hip pocket and pull them out at your next strategy session. As more industry writers make the realization that print is thriving as a powerhouse medium from brands, they can’t help but pull out the...
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What Forbes Has to Say About Print’s New Golden Age
12 September 2016|Magazine, Print
Forbes just saw their highest print readership ever. “We’ve never hit these numbers before,” editor says. A century in, Forbes Magazine has seen it all. And now, as they prepare to celebrate their centennial next year, they’ve got a whole...
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Irony Alert: What Brands Really Want from Native Ads
08 September 2016|Advertising, Digital, Print
If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...
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People, Not Platform, is What Really Matters to Publishers
07 September 2016|content, Digital, Print
Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...
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What Makes an Indie Magazine Sell?
07 September 2016|Magazine, Print
The rise in indie magazines has led to a complimentary rise in indie magazine shops. One such shop owner shares his insights on what it takes to publish a successful title. “A strong identity is really important.” That’s the first...
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Do This One Thing to Attract More Newsstand Readers
06 September 2016|Magazine, Newsstand, Print
When you’re aiming to land those first-time or one-off readers, you have to understand where they’re coming from. John Morthanos goes back years in publishing as a consultant helping niche and special interest publications grow sales. And he’s got something...
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How Branded Print is Thriving in the Digital World
06 September 2016|Magazine, Marketing, Print
Brand journalism is not only viable; when done right it’s a way to truly dominate your niche.Want to know the secret to brand journalism? Find a way to provide accurate, unbiased information that’s of real importance to your target audience.Deere...
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Proof the Book Industry Is Just Fine, Thank You
30 August 2016|Print
“People of all ages are walking into the bookstore or going onto Amazon and putting [print] books in their virtual/real-life shopping cart.” We said it as far back as 2013, which we called “the year print wouldn’t die.” At the...
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