Kill Screen’s New Print Game Looks Strong
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“At our core, we are a company focusing on lived experience, on games as part of culture, on games in life.” Why would a company like Kill Screen – devoted to the gaming universe so heavily rooted in digital –...
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Ogilvy Exec Has Print Epiphany; Here’s Why it Matters
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It’s up to the industry to evangelize itself to a generation that grew up on a different media diet; when they get it, the results can be stunning. Last month we shared the story of an ad industry exec’s change...
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Iron & Air and the Eternal Question
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This indie motorcycle magazine dedicates itself to asking the question “What makes a life?” A motorcycle magazine without the obligatory images of bikes and scantily dressed ladies? Believe it. The team behind Iron & Air, an independent print magazine that...
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Print & Digital – a Perfect Match?
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One magazine contributor has only good things to say about the digital challenge to publishing. Rosie McMeel is unabashedly a glossy magazine fan. “Print is a beautiful, considered, curated and indulgent medium that I’m passionate about. Getting to work on...
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Amtrak’s National Magazine Rolls onto the Tracks
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As their Northeast Corridor titles shutters, the company goes nationwide with a new title. In-transit magazines continue to evolve to meet the traveling public’s need for engagement. And Ink, publisher of 28-inlfight magazines, has taken on U.S. railroad industry. “Amtrak...
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Dance Ink Leaps Pack in Publication
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Can a static magazine really dance? If it’s Dance Ink it can, with content that leaps from the pages. It gained cult status in the ‘90s, and for good reason. Dance Ink magazine was somehow able to capture the movement...
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Chaos, Print and the Paranormal Niche
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In an age of ephemera, the permanence of a print niche magazine has an other-worldly appeal. A print magazine in the paranormal niche might be considered something of an “out-of-place” artifact or anachronism, notes Chris Sutcliffe in the Media Briefing....
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Print, Joy and the Offline Experience
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“No doubt that the internet is the best way to find information about when to plant carrots or how to build your own chair, but it's the offline experience of actually doing it that brings you joy.”     Thanks...
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3 Print Magazine Superpowers for Brands
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New research is proving what we’ve known all along; print magazines rock in these three critical areas. What do your business marketing goals look like? Odds are you are looking for long-term brand building, near-term sales, and a healthy ROI...
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Monty Python, Cannes, and the Reality of Print
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When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...
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