Hey Print, You Been Working Out?
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Yes, the recent research on print is great, but let’s not forget why print is so darn powerful. Lately, we’ve shared tons of stats and research on the power of print ads and their ability to bring in a big...
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More Killer Reasons Why Brands Need Print
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Many brands that ditched print during the recession are climbing back on board the ink and paper train. Rightly so, according to these industry experts…it’s got massive potential that digital just can’t match. The marketing industry is clearly seeing a...
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Is Advertising Dead? No, Only Bad Advertising
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“Traditional media, linear TV, [and] newspapers in their old form are more effective from an engagement point of view.” What’s new in advertising today? According to the panel of industry experts at the recent Cannes Lions ad festival, everything…and nothing...
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Victoria’s Secret Ditches the Catalog; Angels Cry
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L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago:  Victoria’s Secret – one of the most iconic...
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The Big Daddy of all Parody Magazines
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Dads – love them, admire them, and make fun of their fashion sense. This new magazine nails it. First, there were Mom Jeans, and now this: “Everyone has someone in their life who wears sweaters and makes bad puns,” writes...
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Print…the Front Door to Your Brand
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New strategy brings in the millennial audience to Martha Stewart Living One might be surprised to think that Millennials, sometimes referred to as the “goat cheese” generation, would be drawn to a magazine like Martha Stewart Living. And yet it’s...
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PWC Says Print Readers Sticking Around
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A new report from PricewaterhouseCoopers says print magazine readers are going to be sticking around for some time to come. In spite of the swarm of free digital content, and in the midst of publishers trying to figure out how...
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The Secret Life of a Magazine Cover
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Ever wonder how a magazine cover comes about? Take a look at one title’s process. A good magazine cover is a work of creative beauty, but getting to that point involves a lot of trial and error. Ever wonder what...
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7 Ways Regional Publishers are Nailing It
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Publishers share their top money-making strategies at a recent industry conference; it’s like a primer for publishing in the new landscape. Regional and city magazines have been a definite bright spot in the publishing landscape recently, with publishers sharing their...
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Is This the Newsstand Plateau?
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Recent industry figures show newsstand declines slowing this year; are we about to level off? Seems like the print magazine industry may be catching its collective breath a little bit, as it settles into the new normal and sees newsstand...
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