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Objection to Print…Overruled!
07 June 2016|Magazine, Print
Think it’s too pricey or old-fashioned to print a company publication? One law firm says that old argument is out of order. The Atlanta-based law firm of Smith, Gambrell & Russell, LLP, can’t dispute the evidence when it comes to...
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Keep Proust on Paper, Says Research
07 June 2016|Paper, Print
“Readers who want to truly grasp great literature would be best-advised to pick up a book.” Last week I wrote about new research that shows reading content on a digital device may keep us from thinking in the abstract. That...
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Magazine Media and the Sweet Spot for Brands
06 June 2016|content, Magazine, Print
Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand.  Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...
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Content Marketing Gets Inked
06 June 2016|content, Magazine, Print
We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...
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Looking for ROI in All the Wrong Places
04 June 2016|Print, USPS
Want a real return in this age of digital fraud and waste? Think mail.  Recent figures from Target Marketing show that the majority of advertisers are planning to increase their digital spend this year, even in the face of massive...
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Vogue Goes Big in the Fashion Niche
02 June 2016|Advertising, Magazine, Print
Vogue’s been putting on a little weight lately, and the title sure does carry it well. “Have you gained weight? You look fantastic!” “The May issue [of Vogue] is a physical inch wider than past issues, $1 more expensive on...
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Rock, Paper, Scissors: Research Says Print Beats Mobile
31 May 2016|Advertising, Digital, Mobile, Print
As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps.This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more consumers...
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The Ad Force is Strong in This One
31 May 2016|Advertising, Magazine, Print
Regional magazines continue their winning streak, with billions in commerce dollars generated by their print ads. $177 billion: That’s the amount of consumer spending influenced by print ads in regional print magazines, says the CRMA. “Readers of city and/or regional...
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The Millennial, the Mail and the Election
26 May 2016|Print
Just how much does our youngest generation of voters value political mail? Some of these stats may surprise you. Whether they are feeling the Bern, backing Hillary, or making America Trump again, there is one thing Millennial voters agree on:...
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Why the World’s Most Powerful Ad Man is a Print Fan
26 May 2016|Advertising, Print
As the pendulum continues its swing back toward print, a leading UK ad exec calls printed media “more powerful than people give them credit for.” What a difference two years makes. In 2013, WPP’s Sir Martin Sorrell cautioned that his...
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