When Bloggers Print

blogosphere-magazineThe competitive world of big money blogging has a print magazine all its own. And it’s so good we have to blog about it.

Here’s our blog post about a print magazine that’s all about blogging. And if anyone tells you that print doesn’t have a role in the “new media” landscape, you can simply refer back to this.

Blogosphere magazine has just released issue 10, containing “more interviews, photography, illustrations and bespoke blogging content than ever before,” according to their website.

The magazine is all about the high-stakes and the high-money world of professional bloggers, and it launched in 2013.

“The magazine was founded by (then) 24-year-old Alice Audley, who had started a blog the previous year as a means to break into the world of journalism,” the site continues. “Though it was only meant to be a stepping-stone into the media industry, Alice quickly fell in love with blogging and with all it represented – the freedom for anyone to have a voice and share their thoughts, passions and discoveries with the rest of the world.”

Audley saw a real problem in the blogging world. The number of blogs was growing at an incredible pace, and it was nearly impossible to find the goods ones.

“Alice, overwhelmed by the noise and the trawling but still fascinated and inspired by the blogging movement, had an idea (after a particularly dreadful job interview) – ‘What if you could curate the chaos?’ ‘What if you could filter some of the amazing voices from the blogosphere and bring them all together and put them in one place?’ For really, who better to tell you what’s going on within the blogging world than bloggers themselves?”

From these questions, the magazine was born.

Its audience consists of professional bloggers who are making (or attempting to make) a good living with their content. (Some of these folks are highlighted in a sponsored article in Marie Claire called “How to make millions from blogging,” a native ad promoting Natasha Courtenay Smith and her latest book offering “The Million Dollar Blog.” The article itself is an interesting read, but we find the story of the magazine itself much more compelling.)

The idea of curation keeps coming up again and again as we talk about magazines and what they are really good at. It’s those hard edges and finite borders that appeal to us, the ability of a magazine to cut through the noise and define the topic. Digital media has a curation problem, and most of us are suffering from content shock.

Meanwhile, blogs certainly have their place; the exposure and engagement you can build from consistently posting quality content is huge. But when it comes time for deep engagement and careful curation, even bloggers look to print.