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Candy Makers Looking to Gobble Up Checkout Space
08 December 2015|Magazine, Newsstand, Print
The publishing industry needs to step up and do a better job of advocating for itself with its retail partners…or risk losing this premium placement area. According to industry statistics from the IPDA, magazines generate four times the gross profit...
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Behind the Success of Dr. Oz The Good Life Magazine
07 December 2015|Magazine, Print
“I have the utmost respect for our audience and I’m so excited that they’re engaging on the level that they are.” ~ Jill Herzig  Dr. Oz needs barely any introduction when he appears in the media. As a favorite of...
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7 Rock Solid Reasons to Advertise in Magazines
04 December 2015|Advertising, Magazine, Print
Advertising in print magazines in still one of the most effective ways to build your brand. Period. It’s the dawn of the post-ad digital world. As marketers come to understand that digital advertising is not the miracle cure is was...
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WSJ Sees the Future…in Print
04 December 2015|Magazine, Print
The Wall Street Journal may have just silenced print’s remaining critics with this one announcement. This has us jazzed. “The Wall Street Journal is launching a new annual magazine dubbed ‘The Future of Everything,’ which is set to launch next week,”...
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New in the Newsstand this November
02 December 2015|Magazine, Newsstand, Print
Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....
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It’s Only Real if You Can Throw it Across the Room
01 December 2015|Magazine, Print
A magazine is about much more than content…it’s the entire reading experience. “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room,” says Samir “Mr. Magazine” Husni, quoted...
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Porter to recognize 100 Incredible Women
25 November 2015|Catalog, Magazine, Print
The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Jewish News and Culture Site Launches Print Title
24 November 2015|Magazine, Print
The bi-monthly Tablet magazine will provide a mix of content not available on their digital platform. Popular and award-winning Jewish news and culture site Tabletmag.com is poised to launch their first ever print magazine, according to D. B. Hebbard in...
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Direct Mail Called “The Most Direct Pipeline” to Consumers
24 November 2015|Catalog, Print
Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...
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Publishers are Realizing that Vacuums Suck
23 November 2015|Magazine, Print
As print and digital newsstands continue to disappoint, publishers are bypassing the traditional newsstand system more and more. In his usual succinct style, D. Eadward Tree sums up why publishers are taking the newsstand mess into their own hands. “Nature...
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