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Differences Matter: the Imprint Paper Makes On Our Lives
24 December 2015|Paper, Print
Electrons are efficient, but paper is elemental. This is why we love print. “A toolbox has room for a hammer as well as a Dewalt drill.” Those words from Barbara Goldman in Two Sides help us understand why paper and...
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Two Reasons Why Print Works Better For Brands Now
21 December 2015|Magazine, Print
The rise of the Internet and the changing nature of mass media have made it easy and inexpensive to produce content and connect with your audience. Two major trends came into play this year to reestablish print as a smart...
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Stop Cataloging Like It’s 1999
21 December 2015|Catalog, Print
If you’re still sending catalogs like you did 10 or 15 years ago, you’re probably doing it wrong. Earlier this year Penney’s reintroduced their print catalog and sales went up. They weren’t alone; retailers last year sent almost 12 billion...
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A Year of Gorgeous Books on Design
18 December 2015|design, Print
A look at the best design books from 2015, chosen by the team at Print magazine. What’s December for if not year-end best-of lists? This one’s perfect reading for the design fans out there…and awesome gift ideas if you’ve got...
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Print: The New “New” Media
16 December 2015|Magazine, Print
“A perspective-altering piece is worth more for 10,000 in print than as a brief distraction for 100,000 online.” “Print is beautiful. It can’t notify you when a work email arrives, can’t be tweeted mid-sentence, and won’t die without a charger....
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Opportunity Huge in Digital Print Arena
16 December 2015|Marketing, Print
As marketers seek unique ways to stand out, the use of new printing technology seems poised for big growth. We see it every day. In the early days of this year, we reported on advertisers asking “where’s the print?” And...
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Sparks Fly for ARC Print Magazine
15 December 2015|Magazine, Print
What makes a forward-thinking global manufacturer debut a print magazine in 2015? There’s one marketing strategy that is fairly immune to all the angst of the imminent digital ad disruption. For one forward thinking global manufacturer, the solution to telling...
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Hearst Deal for Airbnb’s Print Magazine?
14 December 2015|Magazine, Print
Pineapple was launched with optimism, then ran up against debilitating budget cuts. Can a new deal save the title? We were thrilled when, taking what they called their “first real steps into storytelling,” Airbnb launched their print magazine Pineapple just...
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What Keeps Print Magazines Alive in the Digital Age       
10 December 2015|Magazine, Print
Trust and credibility are the reasons print remains strong in the Philippines, according to regional editorial staff. “In a world gone digital,” opens this article and video from ANC News in the Philippines, “one might think that the presence of...
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Fresh Living Bumps Monthly Print Run to Half a Million 
08 December 2015|Magazine, Print
The South African magazine plans more pages and a six-fold increase in circulation. Go big or go home. Apparently Pick n Pay got the memo. The South African supermarket chain’s Fresh Living magazine is poised to up their print run...
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