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Three Magazines that are Making it Happen
09 November 2015|Magazine, Print
Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...
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The Hottest Magazine Launch of 2015 Is…
05 November 2015|Magazine, Print
Mr. Magazine announces his yearly Top 30 new magazine titles, with a solid mix of big brands and new publishers. “New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over...
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Happy 7th, Dead Tree Edition!
04 November 2015|Print
Somewhere along the way, dead tree editions forgot to die. Back in 2003, the term “dead tree edition” was a derogatory term used by the digital snobs for the print and paper version of periodicals. According to D. Eadward Tree...
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Storytelling as Brand Building: Barneys New York Nails It
03 November 2015|Magazine, Print
“Our customers engage with our editorial content to understand the decisions we make as a brand.”Forget the corporate press release. Brands these days are telling their stories directly to their audience in ways that resonate deeply.Earlier this year we reported...
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On Twinkle Lights and the Magic of Print
03 November 2015|Print
What college admissions counselors know about the way print can engage new students. When college recruiters and admissions officers visit local high schools, they come armed with one thing, according to Sandy Hubbard in Print Media Center. “Print is their...
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Have Publishers Dropped the Ball with Print?
02 November 2015|Magazine, Newsstand, Print
Eight years of major changes in the industry have taught us that print readership must remain a priority if publishers want to prosper. “The events of recent years have made it far more difficult for publishers to properly balance the...
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Say What Now About Print Magazines?
28 October 2015|Magazine, Print
This first eyebrow-raising fact about printed magazines even surprised us. In a good way. Did you know that more Americans read print magazines than use the Internet? According to the Pew Research Center, “91 percent of American adults have read...
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Can a Magazine Improve Your Well-being?
27 October 2015|Advertising, Magazine, Print
One organization takes a deeper look at what people want out of life, and how content can help provide that. Brands are caught in a vicious cycle. They need their customer base to hear them just at the time when...
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The Skinny on Print in 2015
26 October 2015|Advertising, Magazine, Print
When you compare persuasion metrics, looks like print’s still got it going on. When it comes to brand boosting and fostering purchase intent, you can’t beat print. So says recent findings from the Print Campaign Analysis conducted by Milward Brown....
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The Magic of the Magazine
26 October 2015|Magazine, Print
No one forgets their first love. And Scott Dadich, editor-in-chief of Wired, is not about to let this one get away. “I think one of the first magazines I bought myself was Wired 2.08, the August 1994 edition, which featured...
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