Magazine Archives - Page 88 of 94

Mary Berner Strikes Back at BoSacks on MPA 360 Data

08 December 201408 December 2014|Magazine

Last week we highlighted an insightful article that Bob Sacks (aka BoSacks) penned on the new magazine success metrics being used by the Association of Magazine Media (MPA). In a nutshell, the data now focuses on third-party data like unique...

Monetizing the Archives of America’s Oldest Magazine Brands

25 November 201425 November 2014|Digital, Magazine

[responsive][/responsive]Publishers are becoming increasingly savvy in understanding the value of their archival content. Michael Rondon of Folio: gives a good overview of a few titles that are leveraging the past in their current business models. “As the oldest continuously published...

20 Years of Chaos in the Retail Magazine Channel

24 November 201424 November 2014|Magazine

[responsive][/responsive]The last few years have seen some big changes in the magazine distribution channel, with newsstand sales taking a hit during the recession and some huge players getting out of Dodge. Industry insider John Harrington reminds us that this has...

Airbnb is Launching a Print Magazine…and It Sounds Delicious

24 November 201424 November 2014|Magazine, Print

[responsive][/responsive]Pineapples are the traditional symbols of hospitality in New England homes, and it’s fitting that the fruit is the inspiration behind the title of Airbnb’s new print magazine. “Later this week, Airbnb will release a glossy new print quarterly called...

Print Magazine Ads Looking Sweet to More Brands

19 November 201419 November 2014|Advertising, Magazine, Print

[responsive][/responsive]In the first three quarters of this year, there were 8.9% more brands advertising in national consumer magazines than in that same period last year. “Across 177 national consumer magazines, the number of brands advertising January-September, 2014 increased by 8.9%...

Forget the Little Shampoo Bottles: This Hotel Offers a Print Magazine

17 November 201417 November 2014|Magazine, Print

[responsive][/responsive]They’re hip, they’re gorgeous and they don’t come cheap. We’re talking about the rooms (and quite possibly the guests) at the Standard’s properties in NYC, LA and Miami. And now, they come with a custom printed magazine based on the...

This is NOT Your Boss’ Businessweek

14 November 201414 November 2014|design, Magazine

Bloomberg’s Businessweek is on a roll, thanks to a creative team that is firing on all cylinders to bring the formerly stodgy brand screaming into a new image of honest, authentic and wildly witty storytellers. “Chances are a Bloomberg Businessweek...

Sunny Days: Sesame Workshop Bullish on Kids Magazine Market

13 November 201413 November 2014|Magazine, Print

When Sesame Street magazine returned to print last January, the event was viewed as a positive sign in the children’s magazine category, a niche that shared the recent challenges of the industry as a whole. Fast forward almost one year,...

UK Magazine Ad Spend Predicted to Rise in 2015

06 November 201406 November 2014|Advertising, Magazine

[responsive][/responsive]Following several years of declining ad spend, the positive forecast for 2015 is welcome news to the UK magazine industry. “Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the...

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