CNET  Makes the Jump from Screen to Print
|, ,
[responsive][/responsive]CNET will appear in print beginning this week, sold on newsstands with a cover price of $5.99, and the media is having a good time with the irony of it all. “A leading technology website, CNET, is expanding into a...
continue reading
Modern Farmer and the Hipster Goat
|, ,
[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...
continue reading
Hyperbole and Hysteria in the Magazine Industry
|,
[responsive][/responsive]I was reading my print copy of FOLIO: a few weeks back, diving into an article on their 2014 City and Regional Magazine Survey. (Yes, I was reading the article in PRINT…days before it was available online.) The subhead of...
continue reading
Reader’s Digest Unveils Its New Look
|, ,
[responsive][/responsive]Launched almost 100 years ago in 1922, Reader’s Digest is arguably one of the most successful magazines on the planet. And it’s undergone a facelift recently, with the new October cover unveiling a bold new look. As Casey Welton notes...
continue reading
Print Magazines Preferred Over Digital By Content Marketers
|,
[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and well. There—I said it.” Lyons is not, as you might expect, a print industry insider or publishing professional. In fact, Lyons works for a digital...
continue reading
Leaked from Google: Print Publishers Are More Credible
|, , ,
[responsive][/responsive]It looks like Google has a crush on traditional print publishers, according to an article by D. Eadward Tree in Publishing Executive. The article refers to an internal Google doc that was leaked this spring. According to Tree, “[the report]...
continue reading
Christie’s Catalog Gets a Stunning Modern Update
|, ,
Christie’s archives go back more than 300 years, and their new magazine design team dug into the time capsule to get inspiration for their new look. The makeover is the brainchild of David Mckendrick, formerly of Esquire, and Wallpaper’s Lee...
continue reading
The More Things Change…Print Stays The Course
|,
[responsive][/responsive]Folio’s recent survey of consumer publishing executives uncovered some pretty interesting truths. First among them: The mantra that digital will soon be eating print’s lunch is more than a bit overstated. “That digital-is-catching-up-to-print narrative is overblown though, or at least...
continue reading
Apple Watch Makes Its Media Debut… in Print 
|,
[responsive][/responsive]The Apple Watch makes its inaugural media appearance next month, “gracing the cover of Vogue China,” according to Mark Bergen in Advertising Age, with a cover shot that makes the watch look like an absolute must-have. “Vogue China is following...
continue reading
BoSacks Says Beware of the Digital Statistical Bull
|
[responsive]Earlier this month the Association for Magazine Media announced the launch of Magazine Media 360[/responsive], dubbed as the “new way to measure magazine readership.” At the time, we cautioned that including digital readership of so-called “magazine” content was likely too...
continue reading