Magazine Archives - Page 89 of 94

UK Magazine Ad Spend Predicted to Rise in 2015

06 November 201406 November 2014|Advertising, Magazine

[responsive][/responsive]Following several years of declining ad spend, the positive forecast for 2015 is welcome news to the UK magazine industry. “Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the...

CNET Makes the Jump from Screen to Print

06 November 201406 November 2014|Digital, Magazine, Print

[responsive][/responsive]CNET will appear in print beginning this week, sold on newsstands with a cover price of $5.99, and the media is having a good time with the irony of it all. “A leading technology website, CNET, is expanding into a...

Modern Farmer and the Hipster Goat

03 November 201403 November 2014|Magazine, Print, Publisher

[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...

Hyperbole and Hysteria in the Magazine Industry

31 October 201431 October 2014|Magazine, Print

[responsive][/responsive]I was reading my print copy of FOLIO: a few weeks back, diving into an article on their 2014 City and Regional Magazine Survey. (Yes, I was reading the article in PRINT…days before it was available online.) The subhead of...

Reader’s Digest Unveils Its New Look

30 October 201430 October 2014|design, Magazine, Print

[responsive][/responsive]Launched almost 100 years ago in 1922, Reader’s Digest is arguably one of the most successful magazines on the planet. And it’s undergone a facelift recently, with the new October cover unveiling a bold new look. As Casey Welton notes...

Print Magazines Preferred Over Digital By Content Marketers

28 October 201428 October 2014|Magazine, Print

[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and well. There—I said it.” Lyons is not, as you might expect, a print industry insider or publishing professional. In fact, Lyons works for a digital...

Leaked from Google: Print Publishers Are More Credible

23 October 201423 October 2014|Digital, Magazine, Publisher, Website

[responsive][/responsive]It looks like Google has a crush on traditional print publishers, according to an article by D. Eadward Tree in Publishing Executive. The article refers to an internal Google doc that was leaked this spring. According to Tree, “[the report]...

Christie’s Catalog Gets a Stunning Modern Update

22 October 201422 October 2014|design, Magazine, Print

Christie’s archives go back more than 300 years, and their new magazine design team dug into the time capsule to get inspiration for their new look. The makeover is the brainchild of David Mckendrick, formerly of Esquire, and Wallpaper’s Lee...

The More Things Change…Print Stays The Course

21 October 201421 October 2014|Magazine, Print

[responsive][/responsive]Folio’s recent survey of consumer publishing executives uncovered some pretty interesting truths. First among them: The mantra that digital will soon be eating print’s lunch is more than a bit overstated. “That digital-is-catching-up-to-print narrative is overblown though, or at least...

Apple Watch Makes Its Media Debut… in Print

21 October 201421 October 2014|Advertising, Magazine

[responsive][/responsive]The Apple Watch makes its inaugural media appearance next month, “gracing the cover of Vogue China,” according to Mark Bergen in Advertising Age, with a cover shot that makes the watch look like an absolute must-have. “Vogue China is following...

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