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Conde Nast Allows Editors to Work with Advertisers
29 January 2015|Advertising, advertorial, content, Magazine
[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...
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More on Magzter: Why This Won’t Fly
29 January 2015|Apps, Digital, Magazine
[responsive][/responsive]Last week we reported that Magzter would begin offering a Netflix-esque model for magazine titles. Our take was that nobody is going to be the Netflix of the magazine industry, based on tepid consumer demand for digital magazines. D.B. Hebbard...
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Revisiting the Pitchfork Review One Year Later
15 January 2015|Digital, Magazine, Print
It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...
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Once Upon a Time at Airbnb
12 January 2015|Magazine, Print
When Airbnb launched its print magazine last fall, we applauded. To us, the reasons for branding out with this kind of content were self-evident and confirmed what we were seeing among other digital-first companies launching print titles. While it’s evident...
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Travel Industry Site Skift Debuts Print Magazine
07 January 2015|Digital, Magazine, Print
[responsive][/responsive]Early adopters go out on the limb; it’s what they do and what they love. We expect it, and we appreciate that their risk-taking makes it easier for the rest of us to follow. And so it is with digital...
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The Big Bets in Publishing for 2015
23 December 2014|Magazine, publishing
[responsive][/responsive]What’s the strategic direction for publishers in 2015? As it becomes clear that digital ad or subscription revenue is not going to be the answer to their revenue challenges, industry leaders are taking action  in new directions with some bold...
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How to Leverage Your Magazine into Successful Event Revenue
23 December 2014|Magazine, Marketing
[responsive][/responsive]Despite the potential risks, events are quickly becoming part of the business model for many publishers. And it’s a strategy that can really pay off, notes Gretchen Peck in Publishing Executive Magazine. “Publishers understand the need to diversify, and there...
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2014 Was a Very Good Year for Magazine Covers
16 December 2014|design, Magazine
“2014 was a continuation of one of what is certainly one of the golden eras of magazine cover design,” writes Robert Newman in Folio: “Thanks to a talented batch of art directors and photo editors, an increasingly visually savvy set...
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10 Magazines Rocking their Niches
15 December 2014|Magazine, Print, publishing
[responsive][/responsive]To the right reader -- the enthusiast, the fan, the dreamer, the industry expert -- niche magazines can have an incredibly high appeal. As we reported last summer, the industry is seeing good gains in niche publications this year, and...
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Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures
10 December 2014|Advertising, Magazine, Print
[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...
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